Content Match in the UK shutdown by Yahoo
{lang: ‘en-GB’} According to a post on the ‘PPC Hero blog‘ it appears that Yahoo are planning to shut down their Content Match network ads in the UK. The Content Match network efffectively was a contextual ad network which displayed Yahoo’s ads based on the contextual relevancy of the page content to the keywords the [...]
Oops I did it again – Britney tops Yahoo searches for 2008
{lang: ‘en-GB’} For the second year running, Britney Spears has topped the Yahoo Top 10 searches. When comparing the list to 2007, you will actually notice it hasn’t actually changed that much with other stalwarts such as WWE and Jessica Alba also featuring prominently The top 10 list for 2008 1. Britney Spears 2. WWE [...]
US08 – Online Marketing moves into the mainstream
{lang: ‘en-GB’} I, like many have been following the recent events in the US election, with the fight for the White House. It was therefore interesting to see the influence online has played in the campaign. Two recent articles have really struck a cord as a result. Firstly, Sage Lewis highlighted the importance of online [...]
Linkbuilding: The ultimate Link?
{lang: ‘en-GB’} Looking around doing a technical audit for a client, I had to go into the Yahoo Directory to explain why they should consider using page specific robots management to alter what was displayed on organic Yahoo searches. In doing so, I stumbled across front page of the Yahoo Directory, something I will be [...]
The importance of SEO localisation
{lang: ‘en-GB’} I have been involved in a number of discussions as to the merits/demerits of .co.uk vs .com visibility primarily with Google. With the ongoing evolution of the algorithms, with localisation and relevancy being at the heart of it, its important to understand how this impacts on searchers. For this reason, understanding where such [...]
Isn’t it interesting what you find in robots files
{lang: ‘en-GB’} John Hill over at E-Gain New Media sent me a link to these files he found in the robots.txt file for Google.com http://www.google.com/jsky http://www.google.com/linux http://www.google.com/microsoft and of particular interest http://www.google.com/unclesam This got me trying a number of other iterations, with http://www.google.com/google bringing back some rather ‘different’ results Any other intesting snapshots out there?
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