Experts View 2011: What are your big 3 predictions for 2011
{lang: ‘en-GB’} Before I start, I would like to thank Bas van den Beld, David Harry, Nichola Stott, Judith Lewis, Andy Beard, Andy Redfern, Ben Bisco, Shaun Anderson, Paul Reilly and Will Critchlow for taking part in the Q & A – hopefully the first in a number of these taking place over the course [...]
Experts View 2011:Do you think there is further consolidation within the search engine marketplace?
{lang: ‘en-GB’} In the penultimate part of our experts view series, we asked the experts as to whether or not they thought 2011 would be a further year of consolidation given what has happened in 2010. With the Bing/Yahoo deal expected to kick into full swing, and legacy 2010 deals such as the Google/ITA deal [...]
Google losing UK market share … to Yahoo
{lang: ‘en-GB’} We have been doing a number of these search engine analysis pieces over the last 12 months or so, and many have highlighted the significant strides made by Bing into the UK market share. The UK search engine marketplace is one heavily dominated by Google and has for while now topped over 90% [...]
Yahoo and Bing – I thee wed
{lang: ‘en-GB’} Strangely enough I was in a meeting with Bing yesterday, where this question was one of the questioned asked. Just as strangely the reps from Bing were kind of shady on the details of any deal, so its good to hear details that the Bing/Yahoo deal is now closed. Officials in Canada and [...]
Will the Yahoo/Bing deal change the search landscape
{lang: ‘en-GB’} It would appear that the long mooted Microsoft/Yahoo search deal has now been concluded according to a number of high profile publications such as TechCrunch and Search Cowboys. The official press release goes as follows: Microsoft, Yahoo! Change Search Landscape Global Deal Creates Better Choice for Consumers and Advertisers SUNNYVALE, CA and REDMOND, WA [...]
The argument for a holistic search marketing strategy
{lang: ‘en-GB’} There have been a number of tweets going round Twitter over the last hour or so relating to combining a PPC and SEO strategy and figures for employing such a tactic. Google and Yahoo for obvious reasons will highlight the benefits of such a tactic, however there are a number of such studies [...]
Can we expect to see a change in search engine market share
{lang: ‘en-GB’} Yahoo’s market share has been somewhat volatile recently, andaccording to some experts a continuing decline is to be expected, particularly if some reports from the Dow Jones are to be believed. According to a report by the Web Street Journal Yahoo’s share may decline by around another 3% and lose around 12-18% of [...]
If all else fails – Throw $100 Million at the problem
{lang: ‘en-GB’} According to Advertising Age, Microsoft are looking at throwing between $80 and $100 Million to try and wrestle market search marketing share away from Yahoo and Google. The work is expected to be given to to WPP agency, JWT and Crispin Porter & Bogusk. The campaign is expected to see iterations on multiple [...]
Welcome to Yahoo’s main attraction: Yahoo Mail not Yahoo Search
{lang: ‘en-GB’} It is not long ago, that Yahoo ruled the world, well the search world anyhow. One often forgets that to a certain extent, without Yahoo, we may not have seen the rise (and rise and rise) of Google, and it is thus sad to see the current state of the Yahoo search product. [...]
Where now for Yahoo?
{lang: ‘en-GB’} Many people expected Yahoo’s results to be low. However I would suggest the figures announced beat even the some pessimists forecasts and expectations: A couple of the ‘highlights’ from their financial results included: Full Year 2008 Financial Results Revenues for 2008 were $7,209m ( a 3 percent increase up from $6,969m in 2007) [...]
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