The importance of thinking local
{lang: ‘en-GB’} Following on from Michael Grays (aka GrayWolf) post on Ferraris SEO and PPC Practise in the States (or lack of it), I decided to take a look at how they fare on a European basis, with a couple of suprises. The biggest suprise (suprisingly) was their visibility in the core Italian market On [...]
Online continues to thrive according to IAB report
{lang: ‘en-GB’} According to the latest IAB figures, spend in online continues to flourish, despite the doom and gloom in many of the financial markets and regular talk of recession. Figures for online showed £1.682.5m was spent during H1 2008 – an increase over 348.2m year on year Thats a 21% increase on H1 2007 [...]
Are search only specialists really best?
{lang: ‘en-GB’} Its a conversation that has come up often in the past, but as many previous ‘search only specialists’ move to a more cross channel approach are the days of ‘the search specialist really over’. According to a recent report by search engine marketing specialists, Vertical Leap, only 12% of companies in the UK [...]
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