Google Freshness Update Impact – Panda All Over Again?

{lang: ‘en-GB’} Right on the heels of Google Panda comes Google Freshness – an algorithm change in the search engine which Google says will make search results much fresher than before. Google claims that unlike Panda, which only affected about 12% of all search queries, Google Freshness will have an effect on over 30% of [...]

Legitimate SEO increasing says Matt Cutts

{lang: ‘en-GB’} According to Google’s Matt Cutts, an increasing number of people are shunning black hat search engine optimisation (SEO) in favour of more legitimate (white-hat) SEO techniques. Matt, talking to he CNET News.com, said they have seen the number of websites utilising highly aggressive SEO campaigns such as automated link generators, link networks and [...]