Blogging dead – who says!
{lang: ‘en-GB’} Over the last year or so, there have been a number of posts declaring the so-called death of blogging citing reducing blog volumes, lack of uniqueness and a number of other metrics. I would however suggest, that it is not so much that blogging is dying, more that is has matured. In particular [...]
Facebook releases HD Video
{lang: ‘en-GB’} A post a little of our normal path, however social media is integrated with a number of search marketing channels. Richard Scoble speaks to Chris Putnam, the software engineer at Facebook in charge of video regarding the release of its new HD Video feature. Worth a watch… (if not to hear about the [...]
5 essentials for your online brand reputation toolkit
{lang: ‘en-GB’} Brand Reputation is becoming a big word in marketing circles. Warfare is taken place on the search engine results pages for many brands, and is becoming an important part of the Search Marketing professionals armoury. However what should you have in your brand reputation toolkit. 1) Know where you stand It is very [...]
US08 – Online Marketing moves into the mainstream
{lang: ‘en-GB’} I, like many have been following the recent events in the US election, with the fight for the White House. It was therefore interesting to see the influence online has played in the campaign. Two recent articles have really struck a cord as a result. Firstly, Sage Lewis highlighted the importance of online [...]
The Internet Marketer’s Handbook
{lang: ‘en-GB’} When you come across a great resource, it seems only right to share it with others. Danny Dover over at SEOMoz (Yes them again), has put together a group of links to key tools and resources every online marketer should be aware of – called the Internet Marketing Handbook. Good for both beginners, [...]
Internet marketing during a recession
{lang: ‘en-GB’} Whether indeed we are technically in a recession is a different question, however one thing is for sure. Times are tough, and marketing budgets are being squeezed for everything they can in order to maximise ROI. Every penny/cent has to be accountable. It will therefore come as no suprise to many that SEO [...]
Online continues to thrive according to IAB report
{lang: ‘en-GB’} According to the latest IAB figures, spend in online continues to flourish, despite the doom and gloom in many of the financial markets and regular talk of recession. Figures for online showed £1.682.5m was spent during H1 2008 – an increase over 348.2m year on year Thats a 21% increase on H1 2007 [...]
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