Experts View 2011: What will 2011 be the year of?
{lang: ‘en-GB’} Last year was a good year for both mobile and video with recent stats suggesting around 34.7 Million Internet Users in the U.K watched 6 billion videos. Mobile also saw a significant surge in both commercial usage driven heavily by the smartphone revolution. Two significant players with big parts to play in 2011 [...]
Think Visibility: Mel Carson – Earning and Learning
{lang: ‘en-GB’} For the first time I have attended Dom Hodgson’s Think Visibility conference over in Leeds. Despite the fact I am one of the founders of Sascon over here in Manchester, I always like to get behind other North West ventures – and Dom’s conference is one of the better ones around. Following a [...]
The Adage 150 – The UK Top 5
{lang: ‘en-GB’} I recently noticed some traffic starting to come though from AdAge albeit from a fairly lowly 700+ position at present which got me thinking as to who my fellow UK search marketeers were within the Adage list – but to be honest playing in the upper echolons of the Adage framework – with [...]
Succeeding in social media – 5 golden rules
{lang: ‘en-GB’} Social Media is hot, very hot and has been for a while. Many organisations are engaged with it, via a variety of sources whether that be Twitter, Facebook, Bebo or merely blogger relations – both large and small organisations alike. There have been some great successes in that time – in particular the [...]
Skittles pulls Twitter integration – Twitter down Facebook up
{lang: ‘en-GB’} In one of the bravest social media campaigns in recent times, Skittles turned over the shop space to the general public. Not their real shop space but their virtual one – and integrated their homepage with Twitter. This sent the blogospere and microblogging sites alight with buzz regarding the campaign, not least Twitter. [...]
Dell offering exclusive Twitter discounts but will the Twitterlution continue?
{lang: ‘en-GB’} In a year that has already seen significant growth for Twitter, things continue to go from strength to strength. Following on from making around $1 million during the Christmas break by alerting followers to sale items, Twitter has announced a range of Twitter-sclusive deals for its near 12000 following. As expected the announcement [...]
Link build your way to SEO success
{lang: ‘en-GB’} Link development remains one of the most important aspects of any search engine optimisation campaign. Whilst the mechanism of acquiring links may have changed over the last couple of years, the desire for good quality link certainly hasn’t. A few years ago, many search engine marketing experts could acquire links via various directories [...]
10 UK Search Marketing people you should be following on Twitter
{lang: ‘en-GB’} As the second part of the Twitter series here on Holistic, I thought I would suggest some of the people I am, and would recommend following on Twitter, and being a SEO in the UK, obviously all these are UK based. Dave Naylor (DaveN) Company: Bronco WHO?: One of the ‘big dogs’ of [...]
Is your digital marketing recession proof?
{lang: ‘en-GB’} Much like 2008, 2009 is forecast to be another difficult year for businesses. In the UK, we have seen the demise of many established bricks and mortar retailers, household names such as MFI and Woolworths. It is no surprise therefore that advertisers are demanding that their advertising and marketing activities are as effective [...]
Getting started on Twitter – Twitter Turnoffs
{lang: ‘en-GB’} Twitter has been one of the tools I have been most into during 2008, something which has given me the opportunity to interact with some people I have only had a fleeting chance to meet during speaking engagements, industry events or attendance of conferences. This has included the likes of Kevin Ryan, Dave [...]
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