Google introducing brand links to SERPS – Factors and Impact examined
{lang: ‘en-GB’} Malcolm Coles posted this yesterday on his blog – however I was very interested to see the addition of ‘brand links’ to the Google.com search results pages. Certainly it would appear to add yet further weight to many theories surrounding Google’s support for brands within the SERPS. Some initial analysis is this a [...]
Are Google going all Bing?
{lang: ‘en-GB’} Don’t ask the reasons why I performed the following search – however I was surprised to see Google playing round with yet more layout tweaks during a recent search for fellow UK Search Marketeer, Andrew Girdwood from Bigmouthmedia. My first thought was that this may be down to some configurations on my browser [...]
Paid, not paid – who cares any more
{lang: ‘en-GB’} Its interesting seeing the evolution from Google to an organically heavy SERP page, to an engine driven by P & L. There seem to be an ever increasing number of search engine real estate evolving into paid results. It should therefore come as no suprise that Google Local has become the latest Google [...]
New Google breadcrumbs – User pass or User fail
{lang: ‘en-GB’} You either love it or you hate (i personally hate it) but the breadcrumb on the Google results are here However in order to gauge the feedback on this we have decided to help our friends @ Google out by conducting a small study to see what people really think of the new [...]
Strange results in Google, blanked out results?
{lang: ‘en-GB’} Following on from @davenaylor’s earlier tweet on yet another Google geo-targeting fail, I decided to go on a quick snoop around the Google search results. One of the stranger results I came across was this one – when typing the query in ‘Google Pluto’ The result itself is one for the Google 3D [...]
Google still playing around with show options link on search results pages
{lang: ‘en-GB’} A while back we talked about the inclusion of plus boxes in the Google search results pages, however it was only today I noticed a subtle change to the show options parameter found in the top blue bar on Google UK searches Take a look at this image from my earlier ‘Google Killing [...]
Developing the perfect search experience – Google continue to test SERPs
{lang: ‘en-GB’} It has certainly been a busy year in terms of refinements of the search engine results pages (SERPs), after a couple years of stability. First we had the incorporation of blended search back in 2007, with another major shakeup coming late last year with SearchWiki. Since then we have seen PPC ads being [...]
The impact of Longer Snippets on SEO
{lang: ‘en-GB’} Browing the SERPs this morning whilst searching for some bargains for the Wii, I noticed a more widespread use of extended snippets, within many of the results presented. Two things strike me, firstly this may indicate a move a shift from Google’s perspective, perhaps away from the usage of the description tag for [...]
5 Preparation tips for SEO Success
{lang: ‘en-GB’} There have been a number of these top ten tips recently in various guises, so given the new blog I thought it time we started the Ten Tips section to the blog, where we will cover a range of topics from SEO, Tools, PPC and the like First up however is Search Engine [...]
Google include forum information in mainstream SERPS
{lang: ‘en-GB’} This isnt something I have seen as part of the SERPS for a while, however doing a search for ‘searchlogic +seo’ (don’t ask – lets just say long story) this morning I noticed that Google has started including further information regarding the forum within the main results (as below) To check whether this [...]
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