Paid, not paid – who cares any more
{lang: ‘en-GB’} Its interesting seeing the evolution from Google to an organically heavy SERP page, to an engine driven by P & L. There seem to be an ever increasing number of search engine real estate evolving into paid results. It should therefore come as no suprise that Google Local has become the latest Google [...]
Incorporating SEO into tactical campaigns – learnings from the belgian agencies?
{lang: ‘en-GB’} McCann Lowe, Kunstmaan, VVL BBDO, Saatchi, Punta Linea, VVL and FamousI read with interest the current agency scenario going on in Belgian at the moment. For those that have not been following the story, much of it comes down to the way organisations in Belgium have traditionally gone about their new business – [...]
Which UK Search conference are you going to be attending
{lang: ‘en-GB’} Further to the earlier post regarding the must go-to UK search marketing conferences for 2010, we thought it would be interesting to see where readers will be going this year. Our early front runners appear to be that of SES and SasCon – both of whom strangely are the two nearest events in [...]
SEO and Rich Snippets – Crucial to your 2010 armoury.
{lang: ‘en-GB’} There are a number of topics being mentioned in the industry, however one of the topics recently which has gained a lot of traction relates to RDF (Resource Description Framework) and Rich Snippets. What markup such as this allows for search marketeers is the ability to provide further information to the search engines. [...]
Daily Express really should be considering SEO
{lang: ‘en-GB’} I was recently looking up something to do with the Daily Express and noticed the following coming up on their search results As you will notice, there appear to be two results being returned within these brand searches, one for the Express, and one for the Daily Express. From reading an earlier post [...]
10 Non-UK Search Professionals you should be following 2010
{lang: ‘en-GB’} This was supposed to be the accompanying post to the post last year, but for a number of reasons (primarily work related) this never got done. This year the work is still there, but I promised myself I would get this done. From the start this isn’t going to include any of the [...]
10 UK Search Marketing people you should be following 2010
{lang: ‘en-GB’} About this time last year, I did a post on 10 search marketing people you should be following on Twitter, which was very well received. Twitter is now a year older – and significantly more popular – and I thought it would be an interesting post to revisit that initial post and include [...]
If you pay peanuts – you get monkeys
{lang: ‘en-GB’} Before I start with this post, I will caveat the below with the fact I used to be one of the organisations offering SEO for £200 a month, and this post represents the fact it is not possible to outsource SEO in a competitive sector without paying a reasonable amount of money. I [...]
Google announce cross domain canonical link element support
{lang: ‘en-GB’} It came out back in October that Google was to be launching support for cross domain canonical remediation via the extention of the rel=”canonical” link element. Therefore it should come as no suprise that Google have today announced further details on how to handle cross domain canonicalisation, of which support of the cross-domain [...]
Google products – a whole new ball game
{lang: ‘en-GB’} Its been coming for a while, however Google have finally open the product ads product to US advertisers. Barry Schartz (Rustybrick) over at Search Engine Roundtable, suggests there are two types of product ads in operation namely a commission based product AdWords ads and the other is normal PPC based product ads. Further [...]
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