Should you be taking a V.C style approach to your Link Building
{lang: ‘en-GB’} If you work in the digital world you’ll no doubt be aware of V.Cs or Venture Capitalists, to give them their full name. They are the Dragon’s Den style investors who stump up the cash to make budding entrepreneurs digital business ideas come alive. But behind every investment is an understanding of risk, they know that [...]
Think Visibility: Linkbuilding in Real Life – Jaamit Durrani
{lang: ‘en-GB’} Unfortunately due to discussions with both Shaun (Hoboweb) and Dave Naylor I missed the beginning of Jaamit’s session on link building, however he did fortunately put this online. I would however add, that there are a number of important takeaways from here Build your good links as well as your ‘noise’ links Guest [...]
Google coupons coming to Google Places UK
{lang: ‘en-GB’} The Americans have had this for ages, however according to Greg Sterling, this would now appear to be on its way to the UK Greg however wasn’t able to recreate this however if you type ‘liposelection london’ into Google the entry in question appears as the second result. Click into the entry and [...]
Decision Engine – More work needs to be done for Bing to compete with Google
{lang: ‘en-GB’} Bing has been on a major push over the last couple of months promoting the Bing decision engine as a viable alternative to Google. Fellow professionals appear to have taken a Marmite stance to Bing, some love it, others hate it myself – I would have to unfortunately sit myself still in Camp [...]
Google introducing brand links to SERPS – Factors and Impact examined
{lang: ‘en-GB’} Malcolm Coles posted this yesterday on his blog – however I was very interested to see the addition of ‘brand links’ to the Google.com search results pages. Certainly it would appear to add yet further weight to many theories surrounding Google’s support for brands within the SERPS. Some initial analysis is this a [...]
Webmaster Tools now showing Clickthrough data – lines blurring with PPC?
{lang: ‘en-GB’} Following on from Shaun Anderson’s earlier post on aggregated clickthrough data for Google, I rushed straight off to Webmaster Tools to have a look at the new features offered by Webmaster Tools. It would appear this has been tested for a while however this now seems to have gone on full release. Source: [...]
Do links to non-canonical URLs pass any value to the canonical version?
{lang: ‘en-GB’} Just been watching Matt Cutts latest video post on links to non-canonical urls. Its an interesting watch – which doesnt really do anything bar confirm previously considered opinion as to canonical tags order in the ‘food chain’ In the video, Matt highlights that Google do indeed do a ‘very good job’ of dealing [...]
Are rankings a reliable metric for SEO success
{lang: ‘en-GB’} Times are a changing. I started SEO back in the good old days, when SEO had an air of mystique about it and unfortunately the perception as a bit of a ‘dark art’. This perception is still something that you find today, albeit I would add that this is the exception rather than [...]
5 great reasons to come to Sascon and get 12.5% of with Holistic Search
{lang: ‘en-GB’} In advance – I will apologise for the shameless self promotion of this post, however as many of you will know I have been involved with the organisation of the Search, Analytics and Social conference on April 28th along with a number of other organisations including Latitude, Pushon, MediaEdge (WPP), Dont Panic (Event [...]
Are Google going all Bing?
{lang: ‘en-GB’} Don’t ask the reasons why I performed the following search – however I was surprised to see Google playing round with yet more layout tweaks during a recent search for fellow UK Search Marketeer, Andrew Girdwood from Bigmouthmedia. My first thought was that this may be down to some configurations on my browser [...]
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