Google announce cross domain canonical link element support

It came out back in October that Google was to be launching support for cross domain canonical remediation via the extention of the rel=”canonical” link element.
Therefore it should come as no suprise that Google have today announced further details on how to handle cross domain canonicalisation, of which support of the cross-domain link element was [...]

Google products – a whole new ball game

Its been coming for a while, however Google have finally open the product ads product to US advertisers. Barry Schartz (Rustybrick) over at Search Engine Roundtable, suggests there are two types of product ads in operation namely a commission based product AdWords ads and the other is normal PPC based product ads.
Further to this Barry [...]

Go global, think local

Localisation, SEO and Multilingual Marketing
This is a guest post by Christian Amo,founder and Managing Director of Lingo24.
Search engine optimisation (SEO) is perhaps the most valuable and easy to implement of all modern marketing methods. In short, if a company features highly on Google’s search results for relevant key search terms, then the business is [...]

5 potential technical bottlenecks which may be affecting your SEO

Many SEO practioners will start their campaigns with a comprehensive technical framework prior to undertaking any SEO campaign. This provides the foundations for subsequent recommendations and provides a solid framework to develop a comprehensive SEO campaign that delivers results.
1) Site Targeting issues.
Good targeting starts from the very beginning of a site development. Get this wrong [...]

Google throws cat amongst mortgage pigeons

There are a number of potentially sensitive products that Google are currently working on or are close to release phase at present including Google Real Estate currently being trialled in both the US and Australia and the secured loans merchant search options that were beta’d a while back.
That early testing now seems to have paved [...]

Holistic Search Marketing Blog nominated for BIMA Best Blog award

We are proud to announce that the Holistic Search blog has been nominated for the best blog award at this years BIMA Awards. For those of you that are regular readers that probably won’t come as a big surprise , however being nominated for awards is always nice.
It would be great therefore if you [...]

SEO Panels to watch at A4UExpo London – Day 1

One of the conferences which seems to have drawn alot of attention this year has been the A4UExpo down at the Excel in London. Many of the big names in search are down at the two day conference run between the 13th and 14th of October including Dave Naylor, Search Cowboy editor Bas Van Den [...]

Google Keywords & Description not used for ranking – Meta Tag 101 revisited

In a move that would have suprised absolutely no-one Matt Cutts has confirmed what nearly everyone else already knew – that the use of the keyword metatag from the standard Google Websearch was obselete.  On  a post on the Google Webmaster Central blog, Matt Cutts outlined the rationale for not using the meta keywords data [...]

Microsoft doing some research on Google SERP improvements?

One of the little tools I have installed on the Holistic Search blog is Statscounter, something I find hugely useful in terms of tracking visitors to the site. One of the more interesting visits came today with a visit from a Microsoft IP address (strangely enough from Google rather than Bing)

The query itself comes from [...]

Google accredited SEO courses – Sorry

I was disappointed to read Lisa Myers earlier post regarding the Reed Learning SEO course which due to a ‘misunderstanding’ appears to have not got the Google accreditation they were expecting as Lisa explained below
Google don’t want to be associated with any SEO courses and didn’t agree to endorse this course as part of the [...]