Google products – a whole new ball game
{lang: ‘en-GB’} Its been coming for a while, however Google have finally open the product ads product to US advertisers. Barry Schartz (Rustybrick) over at Search Engine Roundtable, suggests there are two types of product ads in operation namely a commission based product AdWords ads and the other is normal PPC based product ads. Further [...]
Google throws cat amongst mortgage pigeons
{lang: ‘en-GB’} There are a number of potentially sensitive products that Google are currently working on or are close to release phase at present including Google Real Estate currently being trialled in both the US and Australia and the secured loans merchant search options that were beta’d a while back. That early testing now seems [...]
The argument for a holistic search marketing strategy
{lang: ‘en-GB’} There have been a number of tweets going round Twitter over the last hour or so relating to combining a PPC and SEO strategy and figures for employing such a tactic. Google and Yahoo for obvious reasons will highlight the benefits of such a tactic, however there are a number of such studies [...]
Going to SMX London – Get the lowdown (and 15%) now
{lang: ‘en-GB’} SMX London is approaching … FAST. Despite the fact it only November since the last SMX London, one of the biggest conferences in the UK Search Marketing agenda is taking place between the 18th and 19th of May 2009. Speakers include: Jon Myers – Head of Search – MediaVest Fellow State of Search [...]
Offline & Online Advertising integration – More thought required maybe??
{lang: ‘en-GB’} Firstly, I should highlight much of the rationale for this post comes from an earlier post from Bigmouthmedia’s Andrew Girdwood who highlighted the use of search in the current MVA (Thats Monsters vs Aliens) trailers currently doing the rounds on the television here in the UK. In the final frame of the ad, [...]
Google expands favicon testing on Paid Search ads
{lang: ‘en-GB’} Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be widespread testing, certainly on all the accounts I tried it on, there was little or no usage of the [...]
Why SEO is an important facet of Online Public Relations
{lang: ‘en-GB’} I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies [...]
Presentations: Developments in search
{lang: ‘en-GB’} Finally managed to upload a presentation I did to the Interactive Marketing show in Manchester to Slideshare. Attended by a number of organisations in the North West including BigmouthMedia, the BBC, KMP and a number of other internet and e-marketing agencies, it was a first step into the world of conference presenting (something [...]
5 things you mustn’t forget to SES London 2009
{lang: ‘en-GB’} SES London is coming, in just a smattering over three weeks time. SES London is always a good mix of Search Engine Marketing professionals from both the UK and the US, including (but not limited to:) Jon Myers – Head of Search/Associate Director – MVi (MediaVest Manchester) – If anything his landing page [...]
More ways to get your fix…
{lang: ‘en-GB’} Just in case you couldn’t get enough of me on the Holistic Blog (or on Marketing Pilgrim), have no fear. I will be doing regular posts over at the Search Cowboys site, with the likes of Joost De Vaalk, Heini van Bergen, Martin Beijk, lovely Lisa Ditlefsen and Bas van den Beld. Despite [...]
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