Google test ad preview on Adwords
{lang: ‘en-GB’} Google is now testing a new feature which integrates the Instant Previews found on the organic search results with the paid listings on Google as well. As with the organic search results, this will allow potential browsers to view the landing page before actually clicking on the site, thus bringing the requirement for [...]
Attribution modelling – times are a changing
{lang: ‘en-GB’} There used to be a time when as marketeers, us SEO’s sat as a very siloed bunch – but times have changed and continue to change at breakneck speed. SEO techniques are increasingly more sophisticated, and with it the way SEO practioners measure and evaluate campaign success, something we covered during a recent [...]
Google Instant does change user search behaviour
{lang: ‘en-GB’} There was a fascinating read on TechCrunch this morning from Eli Feldblum,the CTO & Co-Founder of RankAbove. Since the release of Google Instant just under two weeks ago, there has been a lot of coverage as to the effects of Instant on search behaviour and the impact it may have on paid search [...]
Webmaster Tools now showing Clickthrough data – lines blurring with PPC?
{lang: ‘en-GB’} Following on from Shaun Anderson’s earlier post on aggregated clickthrough data for Google, I rushed straight off to Webmaster Tools to have a look at the new features offered by Webmaster Tools. It would appear this has been tested for a while however this now seems to have gone on full release. Source: [...]
Are rankings a reliable metric for SEO success
{lang: ‘en-GB’} Times are a changing. I started SEO back in the good old days, when SEO had an air of mystique about it and unfortunately the perception as a bit of a ‘dark art’. This perception is still something that you find today, albeit I would add that this is the exception rather than [...]
5 great reasons to come to Sascon and get 12.5% of with Holistic Search
{lang: ‘en-GB’} In advance – I will apologise for the shameless self promotion of this post, however as many of you will know I have been involved with the organisation of the Search, Analytics and Social conference on April 28th along with a number of other organisations including Latitude, Pushon, MediaEdge (WPP), Dont Panic (Event [...]
Paid, not paid – who cares any more
{lang: ‘en-GB’} Its interesting seeing the evolution from Google to an organically heavy SERP page, to an engine driven by P & L. There seem to be an ever increasing number of search engine real estate evolving into paid results. It should therefore come as no suprise that Google Local has become the latest Google [...]
Which UK Search conference are you going to be attending
{lang: ‘en-GB’} Further to the earlier post regarding the must go-to UK search marketing conferences for 2010, we thought it would be interesting to see where readers will be going this year. Our early front runners appear to be that of SES and SasCon – both of whom strangely are the two nearest events in [...]
10 Non-UK Search Professionals you should be following 2010
{lang: ‘en-GB’} This was supposed to be the accompanying post to the post last year, but for a number of reasons (primarily work related) this never got done. This year the work is still there, but I promised myself I would get this done. From the start this isn’t going to include any of the [...]
10 UK Search Marketing people you should be following 2010
{lang: ‘en-GB’} About this time last year, I did a post on 10 search marketing people you should be following on Twitter, which was very well received. Twitter is now a year older – and significantly more popular – and I thought it would be an interesting post to revisit that initial post and include [...]
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