Google expands favicon testing on Paid Search ads
{lang: ‘en-GB’} Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be widespread testing, certainly on all the accounts I tried it on, there was little or no usage of the [...]
Paid Search ads appearing on Image Searches
{lang: ‘en-GB’} Doing a search on ‘search marketing’ this morning highlighted something new this morning on the image search feature within Google The number of results returned appears limited to three at present, all presented across the top of the results pane, above the image results themselves, and whether this is further extended to follow [...]
Content Match in the UK shutdown by Yahoo
{lang: ‘en-GB’} According to a post on the ‘PPC Hero blog‘ it appears that Yahoo are planning to shut down their Content Match network ads in the UK. The Content Match network efffectively was a contextual ad network which displayed Yahoo’s ads based on the contextual relevancy of the page content to the keywords the [...]
Display Advertising boosts Search Marketing performance
{lang: ‘en-GB’} According to a recent Specific Media study using Comscore data, Display Advertising and Search Marketing are directly correlated. In particular brand and segment related searches jumped by over 100% in a number of areas where consumers were exposed to both display ads and search ads. The impact of display ads on search – [...]
Interflora to sue Marks & Spencers and Flowers Direct over Adwords infringement
{lang: ‘en-GB’} One of the things 2008 (particularly by paid search advertising specialists) will be remembered for is the change in trademark rules here in the UK. However the first cracks have started to appear with the news that Interflora UK has started legal proceedings against both Marks & Spencers and Flowers Direct for bidding [...]
Search Marketing – Credit Crunch. What Credit Crunch?
{lang: ‘en-GB’} Google has reported a significant increase in profits for the third quarter which ended September 1 – a 26% surge to $1.35bn (£778m) to beat analyst forecasts. This despite the global financial crisis and overall downturn in the advertising market. Revenues for the quarter could be broken down as folllows: Revenues including commissions [...]
Internet marketing during a recession
{lang: ‘en-GB’} Whether indeed we are technically in a recession is a different question, however one thing is for sure. Times are tough, and marketing budgets are being squeezed for everything they can in order to maximise ROI. Every penny/cent has to be accountable. It will therefore come as no suprise to many that SEO [...]
Online continues to thrive according to IAB report
{lang: ‘en-GB’} According to the latest IAB figures, spend in online continues to flourish, despite the doom and gloom in many of the financial markets and regular talk of recession. Figures for online showed £1.682.5m was spent during H1 2008 – an increase over 348.2m year on year Thats a 21% increase on H1 2007 [...]
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