Does the 70/30 SEO/PPC split still apply
{lang: ‘en-GB’} There used to be a great image used by many of the presenters on the SEO circuit and beyond which suggested a ratio of between 80/20 and 70/30 clicked on organic search results over that of paid search results. Much of this goes back to circa 2004 and before, and much of this [...]
Google ‘killing’ localised search
{lang: ‘en-GB’} It appears Google is yet again playing around with the results pages, particularly in local markets such as the UK and the Netherlands. In posts by both SEOHome and SearchCowboys, the option to browse results from a particular country appears to have been removed as the following snapshots Source: SEOHome (via SearchCowboys) – [...]
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