Google plans launch of call-to-action TV ads in the UK

Posted by Peter Young
September 20, 2008

{lang: ‘en-GB’} Google is planning to launch a trial of branded search calls in TV ads (ala the recent I am Orange Ads) on the UK marketplace, aimed at increasing both search volumes and revenues. Google have been approaching agencies to get involved in the new trial, which works by directing browsers of TV ads [...]

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