Link Building in competitive verticals – are you scaling enough
{lang: ‘en-GB’} During recent weeks I have been doing some link analyis of certain verticals (what some may call spectral link analysis ), something which has been extremely interesting (for a geek like me). In particular, car insurance has stuck out as a particularly interesting case in question, as this has been extremely volatile of [...]
Vodafone expose the new age of brand relations
{lang: ‘en-GB’} Today through up a great example of the new issues facing public relations organisations in the 21st century. A random tweet from the official Vodafone UK account through up this gem Whilst many organisations are used to dealing with the dillemas of offline media but there are more and more examples of organisations [...]
Why SEO is an important facet of Online Public Relations
{lang: ‘en-GB’} I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies [...]
Managing Reputation – SEO vs PR – Who is better placed
{lang: ‘en-GB’} There is an interesting debate in the offing, started on Twitter – and one Stuart Bruce, the founder and managing director at Wolfstar has covered on his stuartbruce.biz blog in a post ‘Public relations is about reputation, not SEO‘. In his post, Stuart suggests that ‘Public relations is first and foremost about reputation [...]
Blended Search: Why you need to be thinking universal…
{lang: ‘en-GB’} According to comScore Video Metrix, more than 124 million unique viewers in the U.S. – 78% of the country’s total online population – viewed 9.5 billion online videos during December 2007. This figure is expected to increase over the coming months as organisations continue to explore the channel as a medium of promotion [...]
Link build your way to SEO success
{lang: ‘en-GB’} Link development remains one of the most important aspects of any search engine optimisation campaign. Whilst the mechanism of acquiring links may have changed over the last couple of years, the desire for good quality link certainly hasn’t. A few years ago, many search engine marketing experts could acquire links via various directories [...]
Loading ...
