The impact of Longer Snippets on SEO

{lang: ‘en-GB’} Browing the SERPs this morning whilst searching for some bargains for the Wii, I noticed a more widespread use of extended snippets, within many of the results presented. Two things strike me, firstly this may indicate a move a shift from Google’s perspective, perhaps away from the usage of the description tag for [...]

Managing Robots Access to your site

{lang: ‘en-GB’} Every now and then you read a fantastic post, that you just want to tell people about – and today is just one of those days – particularly given my recent flurry of interactions with robots protocols over the last couple of weeks. The post in question: Vanessa Fox’s on ‘Managing Robot’s Access [...]