Has the Bing Advertising campaign been worth it?
{lang: ‘en-GB’} I was watching television over the course of the weekend and noticed the seemingly ongoing Bing adverts. These were part of a multi-million pound advertising campaign by Bing – and further to those months of testing I revisited the market share data to see whether this has been effective. These were the stats [...]
Yahoo and Bing – I thee wed
{lang: ‘en-GB’} Strangely enough I was in a meeting with Bing yesterday, where this question was one of the questioned asked. Just as strangely the reps from Bing were kind of shady on the details of any deal, so its good to hear details that the Bing/Yahoo deal is now closed. Officials in Canada and [...]
Microsoft doing some research on Google SERP improvements?
{lang: ‘en-GB’} One of the little tools I have installed on the Holistic Search blog is Statscounter, something I find hugely useful in terms of tracking visitors to the site. One of the more interesting visits came today with a visit from a Microsoft IP address (strangely enough from Google rather than Bing) The query [...]
If all else fails – Throw $100 Million at the problem
{lang: ‘en-GB’} According to Advertising Age, Microsoft are looking at throwing between $80 and $100 Million to try and wrestle market search marketing share away from Yahoo and Google. The work is expected to be given to to WPP agency, JWT and Crispin Porter & Bogusk. The campaign is expected to see iterations on multiple [...]
Isn’t it interesting what you find in robots files
{lang: ‘en-GB’} John Hill over at E-Gain New Media sent me a link to these files he found in the robots.txt file for Google.com http://www.google.com/jsky http://www.google.com/linux http://www.google.com/microsoft and of particular interest http://www.google.com/unclesam This got me trying a number of other iterations, with http://www.google.com/google bringing back some rather ‘different’ results Any other intesting snapshots out there?
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