The New Google Places and Hyperlocal SEO
{lang: ‘en-GB’} It’s a constant struggle for small businesses competing for visibility in search engine results, be it via natural SEO or even using PPC means. The churn rates of small businesses that try limited AdWords campaigns and then give up are massive, and demonstrate that a gap is forming in search engine marketing for [...]
Blended local optimisation has just become vital
{lang: ‘en-GB’} We featured yesterday the announcement of Google Boost, whereby users can utilise a paid search advertising model to advertise on localised phrases. Moving on from that, Google have now announced the recent localised search results pages are now to be rolled out featuring a higher proportion of blended search results within the pages [...]
Google ‘killing’ localised search
{lang: ‘en-GB’} It appears Google is yet again playing around with the results pages, particularly in local markets such as the UK and the Netherlands. In posts by both SEOHome and SearchCowboys, the option to browse results from a particular country appears to have been removed as the following snapshots Source: SEOHome (via SearchCowboys) – [...]
Google showing local results with non-localised search queries
{lang: ‘en-GB’} It appears that the enhancements to the Google search results continue unabbaited. Do a search for a broad keyword such as pizza on Google and your increasingly likely to see a local result as part of the results page The results currently appear below the fold, in the example below the results were [...]
The importance of thinking local
{lang: ‘en-GB’} Following on from Michael Grays (aka GrayWolf) post on Ferraris SEO and PPC Practise in the States (or lack of it), I decided to take a look at how they fare on a European basis, with a couple of suprises. The biggest suprise (suprisingly) was their visibility in the core Italian market On [...]
5 Preparation tips for SEO Success
{lang: ‘en-GB’} There have been a number of these top ten tips recently in various guises, so given the new blog I thought it time we started the Ten Tips section to the blog, where we will cover a range of topics from SEO, Tools, PPC and the like First up however is Search Engine [...]
The importance of SEO localisation
{lang: ‘en-GB’} I have been involved in a number of discussions as to the merits/demerits of .co.uk vs .com visibility primarily with Google. With the ongoing evolution of the algorithms, with localisation and relevancy being at the heart of it, its important to understand how this impacts on searchers. For this reason, understanding where such [...]
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