2008 – The Year of the iPhone, 2009 the Year Mobile Marketing Finally Goes Mainstream?

{lang: ‘en-GB’} Taken from my regular guest posts over at Marketing Pilgrim Mobile marketing is often been forecast as the next big thing, however it has often been the case of ‘always the bridesmaid and never the bride’—as mobile marketing campaigns often failed to deliver. However in 2008, we have started to see a change. [...]