Is there an argument to review Google’s link guidelines
{lang: ‘en-GB’} Its been interesting watching the fallout from both the recent JC Penney and Forbes link expose’s this week – and gauging the difference in the marketplace that exists regarding this subject. It is a conversation that often brings a wide diversity of opinions to the table. However what recent history has told us, [...]
JC Penney link spam – What can we learn from it
{lang: ‘en-GB’} You may have read from a number of sources of the recent New York Times article which ‘outed’ the link building practises undertaken by JC Penney or more accurately their SEO agency Searchdex. For those that haven’t read the story the following resources are worth reading: Search Engine Optimisation and its dirty little [...]
Alls well in Google Land – Schmidt out, Page In and Profits Still up
{lang: ‘en-GB’} Today has seen an interesting day in Google Land. Fantastic Q4 figures, and Eric Schmidt stepping down as CEO – things couldn’t have gone better. In all seriousness, the movements at the top could signal some interesting times ahead for Google, with co-founder Larry Page now at the helm. Eric Schmidt will assume [...]
Experts View 2011: What are your big 3 predictions for 2011
{lang: ‘en-GB’} Before I start, I would like to thank Bas van den Beld, David Harry, Nichola Stott, Judith Lewis, Andy Beard, Andy Redfern, Ben Bisco, Shaun Anderson, Paul Reilly and Will Critchlow for taking part in the Q & A – hopefully the first in a number of these taking place over the course [...]
Experts View 2011:Do you think there is further consolidation within the search engine marketplace?
{lang: ‘en-GB’} In the penultimate part of our experts view series, we asked the experts as to whether or not they thought 2011 would be a further year of consolidation given what has happened in 2010. With the Bing/Yahoo deal expected to kick into full swing, and legacy 2010 deals such as the Google/ITA deal [...]
Experts View 2011: Do you think a viable competitor to Google will emerge in 2011?
{lang: ‘en-GB’} Its the start of a bright new year, and rather than give you my personal thoughts on what I thought the new year holds, I thought I would get a couple of friends to join me in sharing their thoughts and opinions on what the new year holds. Due to the sheer nature [...]
Google losing UK market share … to Yahoo
{lang: ‘en-GB’} We have been doing a number of these search engine analysis pieces over the last 12 months or so, and many have highlighted the significant strides made by Bing into the UK market share. The UK search engine marketplace is one heavily dominated by Google and has for while now topped over 90% [...]
Google launches new reading level feature
{lang: ‘en-GB’} Google has launched a new feature that scores websites for reading level – categorised on Basic/Intermediate and Advanced levels. These aren’t turned on by default however should you wish to view the reading level of a particularly result these can be activated as follows: On the search results page, click Advanced Search below [...]
Does the 70/30 SEO/PPC split still apply
{lang: ‘en-GB’} There used to be a great image used by many of the presenters on the SEO circuit and beyond which suggested a ratio of between 80/20 and 70/30 clicked on organic search results over that of paid search results. Much of this goes back to circa 2004 and before, and much of this [...]
Why would Google want to buy Groupon
{lang: ‘en-GB’} Its been quite big news this week – and certainly raised a couple of eyebrows both within the SEO community and the wider business world. Prices for the acquisition vary between $2.5 Billion and $6 Billion depending on what day of the week it appears to be – however there is no doubting [...]
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