Google clamping down on paid and unnatural links
{lang: ‘en-GB’} We have seen a lot of evidence recently that suggests Google is becoming increasingly serious about the issue of ‘unnatural’ linking. Whilst Google addressing unnatural link patterns is nothing new, we have seen the likes of JC Penney et al penalised for the use of link networks for example – the use of [...]
Google+ – Is it worth the hype
{lang: ‘en-GB’} Today we have seen the initial rollouts of Google, an interestin evolution of the Google product set and a significant step change from pure search player into full communications player – and perhaps now highlights just why Microsoft brought Skype a couple of months ago. The rollout is interesting – whilst there are [...]
Google announces launch of two new products
{lang: ‘en-GB’} Perhaps its indicative of just how much Google plays into our every day lives that on the day that I saw that Google had overtaken Yahoo in terms of display advertising that they announced two new products, again targeting markets outside of their core search battleground. Yesterday it was interesting to see Google [...]
Google acquires Pushlife – A signal to the future
{lang: ‘en-GB’} The Google acquisition bandwagon rolls on. Fresh from its acquisition of insurance aggregator Beat That Quote, Google has acquired mobile applications organisation Pushlife. Pushlife is a company founded in 2008 by ex-Research in Motion employee Raymond Reddy, The Pushlife service allows users to buy and synchronise music on their phones with music libraries [...]
Have Google really misunderstood social communities?
{lang: ‘en-GB’} Rumours of Google entering the social space are nothing new. Rumours of Google Me/Circles have long since been doing the rounds – and slowly but surely we are seeing Google rollout new features which would appear to be aimed at embracing the social ‘effect’. This doesn’t come as a surprise to be honest. [...]
Google ‘best guess’ if it doesn’t know the answer
{lang: ‘en-GB’} It seems like Google gets more human every day, particularly when you see some of the new features getting rolled out on an almost ongoing basis. Much of the recent Google news has been about what it has done away from its core search function and rather about many of its recent acquisitions [...]
Poll: Should Google be able to buy organisations such as Beatthatquote.com
{lang: ‘en-GB’} With news of the potential acquisition by Google and Beatthatquote.com now going through, we were interested in your thoughts as to whether you felt deals such as this were OK, or whether you thought Google should not be allowed to buy companies which could result in monopolisation of potential verticals.
UK Aggregation market could be thrown wide open – Google buys Beatthatquote.com
{lang: ‘en-GB’} Not something that will come as a huge surprise to Google watchers – particularly given the amount of playing around Google has been making during recent months – however Beatthatquote.com today announced that Google were buying them to the tune of £37.7 million, small change for Google but potentially a significant sign of [...]
Is there an argument to review Google’s link guidelines
{lang: ‘en-GB’} Its been interesting watching the fallout from both the recent JC Penney and Forbes link expose’s this week – and gauging the difference in the marketplace that exists regarding this subject. It is a conversation that often brings a wide diversity of opinions to the table. However what recent history has told us, [...]
JC Penney link spam – What can we learn from it
{lang: ‘en-GB’} You may have read from a number of sources of the recent New York Times article which ‘outed’ the link building practises undertaken by JC Penney or more accurately their SEO agency Searchdex. For those that haven’t read the story the following resources are worth reading: Search Engine Optimisation and its dirty little [...]
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