Google+ goes corporate – Now open for business (oh and Places, brands and others)
{lang: ‘en-GB’} Finally Google is doing what many of us said they should have done before, and opened Google+ up for commercial brands. Like many Google launches this is being phased out – however at the time of writing I was seeing the new feature live and kicking here in the UK. Using the ‘Create [...]
Another iceberg on the Google horizon looms with Google Hotel Finder?
{lang: ‘en-GB’} Hat tip to Thomas Fjordside and Nuttakorn for this one, however I was very interested to see one of Google’s experiments in experimental phase. Whilst we have seen many features relating to availability through the Google Places functionality such as those I covered in my recent post on the recent changes to the [...]
Google Places prioritises reviews – Big news for travel aggregators
{lang: ‘en-GB’} As from July 21st, Google have completely revised their Places pages, with potentially huge implications for people like Trip Advisor and the like many of whom have seen their citations included within Local search results for a number of years now. The new layout of Place Pages are putting a heavy emphasis on [...]
The New Google Places and Hyperlocal SEO
{lang: ‘en-GB’} It’s a constant struggle for small businesses competing for visibility in search engine results, be it via natural SEO or even using PPC means. The churn rates of small businesses that try limited AdWords campaigns and then give up are massive, and demonstrate that a gap is forming in search engine marketing for [...]
Google dropping real estate – call me a cynic …..
{lang: ‘en-GB’} Source: Search Engine Land I noticed the post earlier that Google is to drop its Real Estate search listings from February the 10th 2011. Its one that comes as a real surprise to me given the potential marketplace out there, the role of search engines within this marketplace and the apparent strategy that [...]
Hotpot or Hotnot – A new social layer
{lang: ‘en-GB’} When Eric Schmidt eluded to Google.me comprising of social layers rather than a full blow social network , many in the industry wondered as to how this would manifest itself within the Googlesphere. Very much the layers of an onion we are slowly starting to see the Google layers starting to unravel, layer [...]
Blended local optimisation has just become vital
{lang: ‘en-GB’} We featured yesterday the announcement of Google Boost, whereby users can utilise a paid search advertising model to advertise on localised phrases. Moving on from that, Google have now announced the recent localised search results pages are now to be rolled out featuring a higher proportion of blended search results within the pages [...]
Google Boost announces new opportunities for localised search optimisation
Its not been five minutes since Mellisa Its not been five minutes since Marissa Meyer got her feet under the table with Google’s Local and Geo offerings than Google have announced the launch of Google Boost, a new online advertising solution to help local businesses connect with customers in their local area.
With research suggesting around 97% of people conducting searches before purchasing in their local area, it probably isn’t a surprise that Google is investing so much time and manpower in this area, and the migration of Marissa Meyer in this direction would suggest a long term eye on dominating the local market place, particularly with services such as Facebook ads, providing a credible competitor in this area.
If Google Places usage is to be extended, then Google Places needs fixing
{lang: ‘en-GB’} There have been some very interesting developments with regards to the expanded use of Google Places over the last couple of months, with Google not only increasing the usage of Google Places within their mainstream SERPs but also increasing the number of features within it such as Tags. Further to that – Google [...]
No organic results on local searches – Good or bad?
{lang: ‘en-GB’} Some of you over the weekend may have seen the Conversion post regarding Google’s latest test with local search results. The post made particularly interesting reading as this highlighted a huge impact in terms of Google’s approach to local search results, and their usual blended search layout. Source: converseon.com In particular though it [...]
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