Picasa and Feedburner biggests threats for extinction in 2012
{lang: ‘en-GB’} We ran a poll for the last couple of months or so asking people in the industry about which Google product they thought would be pulled next. The poll itself was developed following the announcement of the demise of Sidewiki – and a number of options were provided including – Google + – [...]
Another half-baked Google product bites the dust
{lang: ‘en-GB’} For many of us in the SEO industry, SideWiki was one of those products that Google launched which was met with a mixture of wariness and excitement. Sidewiki was launched on 23 September 2009 as a browser plugin packaged with Google Toolbar. Sidewiki was Google’s attempt at web annotation, whereby users could leave [...]
Google testing page layouts again?
{lang: ‘en-GB’} On a search round the sofa landscape (for Cousins Furniture) I noticed an interesting new layout for ‘localised’/brand results, which is quite different from many of the recent tests I have seen Google have undertake recently The revised result has a number of interesting features – Wider right hand column which includes a [...]
The New Google Places and Hyperlocal SEO
{lang: ‘en-GB’} It’s a constant struggle for small businesses competing for visibility in search engine results, be it via natural SEO or even using PPC means. The churn rates of small businesses that try limited AdWords campaigns and then give up are massive, and demonstrate that a gap is forming in search engine marketing for [...]
Google dropping real estate – call me a cynic …..
{lang: ‘en-GB’} Source: Search Engine Land I noticed the post earlier that Google is to drop its Real Estate search listings from February the 10th 2011. Its one that comes as a real surprise to me given the potential marketplace out there, the role of search engines within this marketplace and the apparent strategy that [...]
Google Boost announces new opportunities for localised search optimisation
Its not been five minutes since Mellisa Its not been five minutes since Marissa Meyer got her feet under the table with Google’s Local and Geo offerings than Google have announced the launch of Google Boost, a new online advertising solution to help local businesses connect with customers in their local area.
With research suggesting around 97% of people conducting searches before purchasing in their local area, it probably isn’t a surprise that Google is investing so much time and manpower in this area, and the migration of Marissa Meyer in this direction would suggest a long term eye on dominating the local market place, particularly with services such as Facebook ads, providing a credible competitor in this area.
If Google Places usage is to be extended, then Google Places needs fixing
{lang: ‘en-GB’} There have been some very interesting developments with regards to the expanded use of Google Places over the last couple of months, with Google not only increasing the usage of Google Places within their mainstream SERPs but also increasing the number of features within it such as Tags. Further to that – Google [...]
No organic results on local searches – Good or bad?
{lang: ‘en-GB’} Some of you over the weekend may have seen the Conversion post regarding Google’s latest test with local search results. The post made particularly interesting reading as this highlighted a huge impact in terms of Google’s approach to local search results, and their usual blended search layout. Source: converseon.com In particular though it [...]
Local optimisation gets clever – Google introduce new features
{lang: ‘en-GB’} I seem to have actually missed this one by a couple of days but its still a feature that could change the way many local hotel optimisers approach their local optimisation campaigns I was looking at a number of local searches and noticed some ‘new’ features at the bottom of the the local [...]
Let Google show you the way?
{lang: ‘en-GB’} Not seen this before – thats not saying much as the last couple of weeks have been manic – however saw something interesting appearing within the local search blended result this morning on Google on a search for new home specialist Barratt. If you look at the snapshot to the left, you will [...]
Loading ...
