The Google Evolution of Search
{lang: ‘en-GB’} Google have just released the ‘Evolution of Search’ video, a fascinating six minute overview of the history of Google. With excerts from Marissa Meyer, Ben Gomes and Amrit Singhal it features some of the big hitters from within Google. Whilst watching it you realise just how far Google has come in what in [...]
Google launch embedded sitelinks on PPC ads
{lang: ‘en-GB’} Since sitelinks have been launched in early 2009, they have revolutionalised the way many PPC campaigns are run. The sitelinks allowed campaigns to more specifically target or push certain messages in term providing marketeers with even more touchpoints with potential customers. Since then sitelinks have been expanded and pushed out to multiple devices [...]
Multiple Links from Google Adwords = greater agency collaboration
{lang: ‘en-GB’} One of the unwritten rules often concerns the transfer of paid search campaigns once the management of campaigns has moved from one agency (or company) to another. This can be further complicated if one ads in internal resource, api developers all of which may require access for one reason or another. With some [...]
Think Insights from Google – power to the people
{lang: ‘en-GB’} As search marketeers, many of us are driven by data. Whether it be campaign configuration or ongoing optimisation of our campaigns, data plays a fundamental part in ensuring campaign success and profitibility. I personally have often been critical of Google and the validity of some of the data they put out particularly to [...]
Google traffic estimate tool providing more accurate data
{lang: ‘en-GB’} One of my biggest bugbears with some of the data that comes out of Google is often the accuracy of the public facing data it provides, whether this be Adwords traffic estimates or percentage clickthroughs from Webmaster Tools. In particular it is the search based data in particular that really grates me, as [...]
Google test ad preview on Adwords
{lang: ‘en-GB’} Google is now testing a new feature which integrates the Instant Previews found on the organic search results with the paid listings on Google as well. As with the organic search results, this will allow potential browsers to view the landing page before actually clicking on the site, thus bringing the requirement for [...]
Google removes local search data from keyword tool
{lang: ‘en-GB’} Despite all the issues with validity with regards to Google’s keyword tool it has always been useful as a sanity check for a number of things in terms of forecasting – in particular potential volume, cost and keyword seasonality – which many search marketeers both paid and organic have utilised to benchmark and [...]
Google announces new agency framework
{lang: ‘en-GB’} Its one of the worst kept secrets in search, but Google has announced today a number of changes to the way it deals with agencies, unsuprising giving the way the market has evolved significantly over the last couple of years. Further to this. Google have taken feedback from a number of agencies in [...]
Google products – a whole new ball game
{lang: ‘en-GB’} Its been coming for a while, however Google have finally open the product ads product to US advertisers. Barry Schartz (Rustybrick) over at Search Engine Roundtable, suggests there are two types of product ads in operation namely a commission based product AdWords ads and the other is normal PPC based product ads. Further [...]
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