Is your digital marketing recession proof?
Much like 2008, 2009 is forecast to be another difficult year for businesses. In the UK, we have seen the demise of many established bricks and mortar retailers, household names such as MFI and Woolworths. It is no surprise therefore that advertisers are demanding that their advertising and marketing activities are as effective as possible, [...]
Display Advertising boosts Search Marketing performance
According to a recent Specific Media study using Comscore data, Display Advertising and Search Marketing are directly correlated. In particular brand and segment related searches jumped by over 100% in a number of areas where consumers were exposed to both display ads and search ads.
The impact of display ads on search – emarketer.com
The report went [...]
Online continues to thrive according to IAB report
According to the latest IAB figures, spend in online continues to flourish, despite the doom and gloom in many of the financial markets and regular talk of recession. Figures for online showed
£1.682.5m was spent during H1 2008 – an increase over 348.2m year on year
Thats a 21% increase on H1 2007
Despite many markets shrinking (Direct [...]
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