Why SEO is an important facet of Online Public Relations
I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]
The Ryanair guide to customer service: The idiot bloggers strike back
Online brand reputation is big business, something many companies are investing significant time and money into, some more than others. For those of you who have not already heard, where have you been. The last 24 hours or so has been abuzz with Ryanair, to start off with their customer service (or lack of it) [...]
5 essentials for your online brand reputation toolkit
Brand Reputation is becoming a big word in marketing circles. Warfare is taken place on the search engine results pages for many brands, and is becoming an important part of the Search Marketing professionals armoury. However what should you have in your brand reputation toolkit. 1) Know where you stand It is very difficult to [...]
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