Attribution modelling – times are a changing
{lang: ‘en-GB’} There used to be a time when as marketeers, us SEO’s sat as a very siloed bunch – but times have changed and continue to change at breakneck speed. SEO techniques are increasingly more sophisticated, and with it the way SEO practioners measure and evaluate campaign success, something we covered during a recent [...]
Paid, not paid – who cares any more
{lang: ‘en-GB’} Its interesting seeing the evolution from Google to an organically heavy SERP page, to an engine driven by P & L. There seem to be an ever increasing number of search engine real estate evolving into paid results. It should therefore come as no suprise that Google Local has become the latest Google [...]
Google showing local results with non-localised search queries
{lang: ‘en-GB’} It appears that the enhancements to the Google search results continue unabbaited. Do a search for a broad keyword such as pizza on Google and your increasingly likely to see a local result as part of the results page The results currently appear below the fold, in the example below the results were [...]
Blended Search: Why you need to be thinking universal…
{lang: ‘en-GB’} According to comScore Video Metrix, more than 124 million unique viewers in the U.S. – 78% of the country’s total online population – viewed 9.5 billion online videos during December 2007. This figure is expected to increase over the coming months as organisations continue to explore the channel as a medium of promotion [...]
SEO – Whats that?
{lang: ‘en-GB’} 71% of people are unaware of how Internet search engine results are compiled – thats the figure that has come from a study from Fasthosts called “Online Search Matters.”. Interesting for many search marketeers particularly those actively employing SEO or PPC campaigns. The study went on to say that the majority of UK [...]
5 Preparation tips for SEO Success
{lang: ‘en-GB’} There have been a number of these top ten tips recently in various guises, so given the new blog I thought it time we started the Ten Tips section to the blog, where we will cover a range of topics from SEO, Tools, PPC and the like First up however is Search Engine [...]
Google include forum information in mainstream SERPS
{lang: ‘en-GB’} This isnt something I have seen as part of the SERPS for a while, however doing a search for ‘searchlogic +seo’ (don’t ask – lets just say long story) this morning I noticed that Google has started including further information regarding the forum within the main results (as below) To check whether this [...]
Google Blended search results more prominent?
{lang: ‘en-GB’} Maybe its just me, however I have checked this on a nummber of machines and it does seem that Google are playing around with the Google Product Blended search results. First they were sat between the paid and organic search results, then we saw a shift down the page round positions 3/4 of [...]
Loading ...
