Google testing email subscription in SERPS
{lang: ‘en-GB’} It would appear the evolution of the Google Serps into the conversion funnel continues unabated with recent posts suggesting Google are now trialling email subscription options within Adwords – as long as your logged into Gmail Source: EuBlog This in-ad subscription option allows organisations to capture an email address opt-in without the person [...]
Does the 70/30 SEO/PPC split still apply
{lang: ‘en-GB’} There used to be a great image used by many of the presenters on the SEO circuit and beyond which suggested a ratio of between 80/20 and 70/30 clicked on organic search results over that of paid search results. Much of this goes back to circa 2004 and before, and much of this [...]
Google expands favicon testing on Paid Search ads
{lang: ‘en-GB’} Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be widespread testing, certainly on all the accounts I tried it on, there was little or no usage of the [...]
Google testing SearchWiki on paid search ads
{lang: ‘en-GB’} Really????? Well it appears to according to some observations from the Webmasterworld forum. In a strange move (imo) from Google it appears that have extended part of the functionality of SearchWiki into the paid search ads (ie that part being the ability to remove results from the results page – denoted by the [...]
Interflora to sue Marks & Spencers and Flowers Direct over Adwords infringement
{lang: ‘en-GB’} One of the things 2008 (particularly by paid search advertising specialists) will be remembered for is the change in trademark rules here in the UK. However the first cracks have started to appear with the news that Interflora UK has started legal proceedings against both Marks & Spencers and Flowers Direct for bidding [...]
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