Google expands favicon testing on Paid Search ads

Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be widespread testing, certainly on all the accounts I tried it on, there was little or no usage of the new ‘branding [...]

Google testing SearchWiki on paid search ads

Really????? Well it appears to according to some observations from the Webmasterworld forum. In a strange move (imo) from Google it appears that have extended part of the functionality of SearchWiki into the paid search ads (ie that part being the ability to remove results from the results page – denoted by the x). Given [...]

Interflora to sue Marks & Spencers and Flowers Direct over Adwords infringement

One of the things 2008 (particularly by paid search advertising specialists) will be remembered for is the change in trademark rules here in the UK. However the first cracks have started to appear with the news that Interflora UK has started legal proceedings against both Marks & Spencers and Flowers Direct for bidding on Interflora [...]