Google+ goes corporate – Now open for business (oh and Places, brands and others)

November 8, 2011

Finally Google is doing what many of us said they should have done before, and opened Google+ up for commercial brands. Like many Google launches this is being phased out – however at the time of writing I was seeing the new feature live and kicking here in the UK. Using the ‘Create a Page‘ [...]

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Another half-baked Google product bites the dust

November 2, 2011

For many of us in the SEO industry, SideWiki was one of those products that Google launched which was met with a mixture of wariness and excitement. Sidewiki was launched on 23 September 2009 as a browser plugin packaged with Google Toolbar. Sidewiki was Google’s attempt at web annotation, whereby users could leave feedback about [...]

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UK advertisers in Google Print Ads trial

November 1, 2011

We have seen Google trialing Print Ads over in the states, however it would appear not that Google is trialling print ads in the UK. The ads which can direct users to a brand’s mobile site using its Google Goggles function already has a number of advertisers signed up including Buick, Diageo and Disney. The [...]

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The day Google took on SEO, CRO and Analytics

October 18, 2011

Sometimes I see Google make decisions which make absolutely no sense at all – and today is just one of those days. Increasingly I can’t help feeling we see Google make decisions purely on the basis of increased revenue and that is there perogative – as at the end of the day its a business, [...]

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Google testing page layouts again?

October 10, 2011

On a search round the sofa landscape (for Cousins Furniture) I noticed an interesting new layout for ‘localised’/brand results, which is quite different from many of the recent tests I have seen Google have undertake recently The revised result has a number of interesting features – Wider right hand column which includes a more prominent [...]

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Google launches Google Analytics Premium in the UK

September 30, 2011

I remember Google Analytics back in the days when it was still Urchin – which in the day was a paid analytics package. When Google purchased it back in 2005, Google released it as a free package, which it pretty much has been ever since developing into one of the worlds leading analytics packages. Google [...]

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UK Search Awards announce shortlist

September 28, 2011

A while back I was approached by Nicky Wake from Dont Panic – who has helped us develop Sascon into one of the leading UK search conferences – about developing an awards ceremony for search celebrating all that is good about the UK search industry. The feedback for the first UK Search Awards has been [...]

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Should brands be allowed to bid on competitor brands

September 22, 2011

With the recent ruling from the Court of Justice of the European Union on the Inteflora/Marks & Spencers case regarding trademark usage and its direct impact on Paid Search, we are interested to know whether you think brands should be allowed to bid on competitor brand searches. With many organisations using competitor bidding as a big [...]

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Big changes to Adwords trademark rules in the offing?

September 22, 2011

In a landmark case for online trademarking, Interflora’s long running battle with Marks and Spencers appears to be over. The ruling – from the Court of Justice of the European Union – may enable brand holders across Europe have far greater control over where, when and how their trademark is used online. This judgement appears [...]

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Sascon Mini Conference – A great chance to learn, network and remember!

September 19, 2011

Over the last couple of weeks I have been working extensively on the Sascon Manchester SEO Mini Conference – this year sponsored by those fantastic folks down at Majestic SEO. This is something we did last year with great success bringing the likes of Nichola Stott, Neil Walker, Barry Adams and Kelvin Newman to Manchester. [...]

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