Google Search+ – You can lead a horse to water but you can’t make it drink

January 11, 2012

Its a strange use of the above idiom however I have to say it was one of the first things that came into my head having now had the ‘pleasure’ of Google’s new expanded social functionality within the new mainstream Google search results pages. One may suggest I am averse to change, however this couldn’t [...]

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2012 – The year the social graph takes shape

January 4, 2012

2011 was certainly an interesting year for SEO. We saw a number of things impacting our SEO world, from the introduction of the Panda updates, to the removal of keyword data on SSL based searches. 2012 promises to be just as interesting a year, and we have already had SEO drama despite it being early [...]

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Google+ – Come a long way but still a long way to go

January 1, 2012

I’ll be honest, I do try and keep much of what I write on this site UK centric, however I came across this data from Comscore which I found particularly interesting and certainly worth covering in light of recent statistics concerning the continued ‘growth’ of Google+. Of particular note were the following -Google+ is only [...]

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Picasa and Feedburner biggests threats for extinction in 2012

December 29, 2011

We ran a poll for the last couple of months or so asking people in the industry about which Google product they thought would be pulled next. The poll itself was developed following the announcement of the demise of Sidewiki – and a number of options were provided including – Google + – Feedburner – [...]

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Merry Christmas from Holistic Search

December 23, 2011

Its nearing the end of another year, and its been an interesting one both personally and for the blog itself -and to be honest I am looking forward to 2012 with renewed vigour. We have a number of big plans for the site to move it forward and I really look forward to bringing these [...]

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Hotel Comparison ads – more vertical search cut through

December 16, 2011

Its amazing watching how Google is evolving their presence across the search engine landscape. Yesterday we saw Bas’ post on State of Search regarding the continuing takeover of the SERPs with Google+ results, and at the same time we saw the introduction of the Google Comparison ads across the pond on many hotel based search [...]

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Debunking Google’s Propaganda

December 7, 2011

Experienced SEOs know that there’s a huge difference between what Google and its fans declare to be ‘SEO best practices’ and what actually works to get sites to rank. For those who are still struggling to make sense of this, below I’ve outlined a few SEO myths propagated by the likes of Matt Cutts and [...]

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Top 3 tips for advertising in mobile search

December 5, 2011

Advertising in mobile search (sometimes called mobile paid search) is similar to traditional paid search where you, the advertiser, pay when your ad is clicked. This is where the similarities end, however, as the mobile search user is a different animal to the desktop one, especially when it comes to their intent, the keywords they [...]

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Google testing email subscription in SERPS

December 1, 2011

It would appear the evolution of the Google Serps into the conversion funnel continues unabated with recent posts suggesting Google are now trialling email subscription options within Adwords – as long as your logged into Gmail Source: EuBlog This in-ad subscription option allows organisations to capture an email address opt-in without the person subscribing on [...]

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The Google Evolution of Search

November 28, 2011

Google have just released the ‘Evolution of Search’ video, a fascinating six minute overview of the history of Google. With excerts from Marissa Meyer, Ben Gomes and Amrit Singhal it features some of the big hitters from within Google. Whilst watching it you realise just how far Google has come in what in real terms [...]

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