New Compare Ads now out in the wild

May 1, 2012

Following on from yesterdays post about Google launching new comparison ads in the UK and the US, we have finally seen the ads now out in the wild The terms seem to trigger on quite specific terms at the moment such as – Compare credit cards – Compare savings accounts – Compare Bank Accounts – [...]

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Is Google about to shake up the finance marketplace?

April 30, 2012

Google may well have truly thrown the gauntlet down to the big finance aggregators with the launch of new financial comparison units on a number of finance related terms. The comparison ad concept themselves is nothing new, however rumour is rife that much of this will use the Beatthatquote technology that Google acquired back in [...]

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Venice – more than just local extentions

April 30, 2012

As part of our day to day campaign management at Mediacom, myself and my colleague Ryan McKay have recently been looking into the wider effect of the recent Venice update on the search rankings – as well as other updates such as Penguin/Panda etc. To many it would seem the effects of the recent update [...]

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How does Google work

April 23, 2012

Well obviously your not going to get the full answer here, however Matt Cutts has posted a nice little video as to how Google used to work and currently works (at a very top level) – what else what you would expect? In it he goes through – How Google used to work – Google [...]

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Can Pinterest really help your business?

April 19, 2012

Have you heard of Pinterest? It is a relatively new social media network where users get to “pin” photos and videos that pique their interest. The website offers a “pinmarklet”, a bookmarking widget that allows users to pin their content without the need to copy and paste links. Pinterest, with its by invite only membership, [...]

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Google to sell tablet PCs via online store

March 31, 2012

To many this is just a natural evolution of what Google already did with the Nexus one , however it would appear from stories doing the rounds that Google are ready to enter the tablet market to sell c0-branded tablets directly to consumers through an online store. Googles ambition to become the modern day skynet [...]

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Not provided – coming soon to a Google search engine near you.

March 5, 2012

In a move that will surprise very few SEO’s Google today announced that it will be expanding their SSL privacy rollout to “local domains around the globe”. Ironically for an organisation which doesn’t appear to be as bothered about my privacy when it comes to lining their own pockets – this represents a significant step [...]

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Don’t forget the silver surfers

March 5, 2012

I was interested in reading a piece of resource over the weekend which suggest that round a 5th of all internet users in the UK were 55+, thus making it the largest age segment in the UK at present. This already suggests a 2% increase on the figure recorded just over a year ago and [...]

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SEO is PPC, PPC is SEO

February 16, 2012

There are a couple of ex-colleagues who are going to have a little snigger at the above headline, however the headline hides an interesting manouvre from Google in terms of shaping their PPC inventory moving forward and how these display on site. Sitelinks through PPC have been a recent improvement from Google, and something even [...]

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The Many Uses of Microsoft FrontPage

February 8, 2012

Some of us are old enough to remember the early days of the World Wide Web, when we had to hand-code our websites and there were no such things as ‘grid layouts’ or ‘responsive design’. In this stone age of web development, many companies launched so-called WYSIWYG HTML editors that allowed you to build websites [...]

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