Google sponsored car insurance launches

September 10, 2012

It would appear Google has launched (not sure whether full or soft launched) – the much anticipated comparison engine for car insurance. Given a similar facility is already live for terms on credit cards, mortgages and loans, its not that much of a surprise to see Google really take use of their Beatthatquote acquisition in [...]

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Four Advanced PPC Mistakes

August 31, 2012

There are some mistakes that you can’t make as a beginner; when you know a bit more about how things work you really can gather together enough rope to get in real trouble. These are all mistakes that I’ve made myself and, with the exception of one, are mistakes that I continue to make. I [...]

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Is the SSL issue getting bigger

August 15, 2012

A couple of weeks ago, I was asked if I fancied being involved in a piece on SSL search for the NMA, something for which I had to pull together a fair bit of research as part of the piece. With Firefox 14 now encrypting searches by default, the volume of secured search queries is [...]

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Developing a Venice friendly SEO strategy

July 26, 2012

One of the most interesting changes I have seen over the last couple of months has been the way our search results have become localised. Its a subject I have done a number of posts on – both on here and on the State of Search blog. Since the day Marissa Meyer moved over from [...]

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New Penguin update on the way?

July 20, 2012

It would appear that a number of people have received notifications from Google of unnatural link patterns similar to those received around late April. When the previous notifications were received a number of people were on the receiving end of devaluations of the link profiles and a subsequent loss of traction on their search results [...]

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Good luck Marissa – Marissa Mayer to head up Yahoo

July 16, 2012

I don’t think this is a move anyone saw – however Marissa Mayer is to be the next CEO of Yahoo, becoming in the process one of the most important people in Silicon Valley. Google’s 20th employee, and their first female engineer – Marissa was one of the people responsible for much of the early [...]

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Link building 2012 style – Making friends with the Penguin

July 11, 2012

Since Panda and Penguin first exploded into the SEO scene earlier this year, the SEO scene has been abuzz with how to best deal with the array of new challenges that Google have thrown our way. I have been surprised at just some of the people that have been affected, with Penguin taking no prisoners [...]

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Listening to the Search Engines – the Key to SEO

July 5, 2012

We all know that SEO is a changeable industry – you always have to stay on your toes and be aware of the most up-to-date trends and advice. Search marketers spend a surprisingly significant amount of their day checking sites such as this one for the latest information – there aren’t many industries where your [...]

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Has Google’s market share changed significantly in the last two years

July 3, 2012

When I last did one of these comparisons back at the height of the initial Bing advertising blitz it was interesting to note the limited impact the advertising had had in terms of impact in search volume queries. At that time, Google owned about 92.61% of the market share according to Hitwise/Experian figures out at [...]

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Dogpile creating a bit of a stink

June 11, 2012

Its strange seeing the fallout of many of the updates, however my colleague here at Mediacom Ryan Mckay noticed a significant increase in the volume of Dogpile (who you may ask) results coming back in the organic SERPS. For those that remember Dogpile, it is a metasearch powered search engine from Infospace which aggregates results [...]

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