Google extends footprint into RTB display – launches Open Bidder RTB platform

May 21, 2013

Its interesting to see history almost repeating itself, within the display market as the Search Engine behemoths Google, Yahoo and Microsoft continue their war in other areas. Despite the fact that display advertising certainly pre-dates search, the continued growth of the search engines in this marketplace continues unabated with real-time bidding being one of the [...]

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Case Study: Fergie Time from Talksport.

May 10, 2013

Obviously being a big Liverpool fan, I can’t say I was hugely disappointed to see Alex Ferguson leave Manchester United. After all they have been the bane of my life football wise for as far back as I can remember. On the counter side, I received an interesting infographic from the folk over at Talksport [...]

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X-default HREFLANG – making localisation so much simpler

April 10, 2013

Very interested to read this morning that Google have announced that the HREFLANG framework has been expanded to include a fallback default in situations which is supported by both Google and Yandex. If we take the following example – sitex.com – Default Country Selector page – sitex.com/gb/en – For users in the UK speaking English [...]

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Reykjavik Internet Marketing Conference – #RIMC13 Day 2

March 22, 2013

Dennis Mortensen - CEO of Predictive Analytics company Photo Credit Web Analysts Dennis opened with a story about going into New York to purchase a mobile phone and how he was approached by someone looking to buy some cocaine.  He was talking about how an algorithm would have been unable to predict a series of events that [...]

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Reykjavik Internet Marketing Conference #RIMC13 – Day 1

March 21, 2013

Duane Forrester from Bing – Overlap between Search and Social Photo credit Thos003 Duane has 12 years in the industry, one of the the first SEOs to be hired by a search engine. “following best practices then you are onto a good thing” 1 in 4 queries deliver successful result 42% of sessions require further refinement [...]

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The Advertorial earthquake has hit, is the Tsunami still to come

February 27, 2013

The fallout from last weeks “Advertorial” update have been well documented by many in the industry – with Interfloras fall from grace being probably the most high profile casualty. However a simple look around the search landscape would suggest they are not the only ones and the number of sites affected by the Googles focus [...]

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SEO isn’t dead, it’s merely evolving

February 7, 2013

I was until recently supposed to be speaking at this years LAC conference with a number of well respected SEO’s such as David Naylor, Nick Garner, Paul Reilly and Judith Lewis. I was fortunate enough to be asked to contribute to the IGB magazine as the topic as to whether or not SEO was dead [...]

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Experts Eye Series 2013 – Whats going to be big in search for 2013

January 18, 2013

2012 whichever which way, was a massive year – with our experts unanimously suggesting that Penguin was the biggest game changer during last year. There is no doubting the impact it had, to the point where one may argue that we saw the rise of the content marketing sector as an almost direct consequence thereof. [...]

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Compare and Contrast – Google to be forced to change search results in Europe

January 10, 2013

Following on from the “interesting” conclusions of the FTC report into Google’s alleged abuse of their power, today came a completely contrasting perspective from the EU’s Competition Chief Joaquin Almunia. For those unaware of the FTC case last week – the FTC concluded that there wasn’t enough evidence to support complaints made that Google were [...]

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Expert Eye Series 2013 – What had the biggest impact on search/seo in 2012

January 10, 2013

2012 was an interesting year for search – and for both paid and organic search. We saw a number of significant changes to the Google interface, some major changes to the Google algorithms particularly around web spam detection and filtration – and also some significant product changes as Google looks to monetise previously unprofitable “organic” [...]

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