Top Tips
Evaluating potential new search agency partners? REACH!
{lang: ‘en-GB’} Maybe I should have expected given the nature of the newspaper, however it is always disappointing to see this type of stuff written (regarding SEO) in public forums with big followings. In the Penland and Sommerlad series on the Mirror blog, Nick Sommerlad discusses a ‘new businesses’ email received a company called Leadbank [...]
5 things you mustn’t forget to SES London 2009
{lang: ‘en-GB’} SES London is coming, in just a smattering over three weeks time. SES London is always a good mix of Search Engine Marketing professionals from both the UK and the US, including (but not limited to:) Jon Myers – Head of Search/Associate Director – MVi (MediaVest Manchester) – If anything his landing page [...]
10 UK Search Marketing people you should be following on Twitter
{lang: ‘en-GB’} As the second part of the Twitter series here on Holistic, I thought I would suggest some of the people I am, and would recommend following on Twitter, and being a SEO in the UK, obviously all these are UK based. Dave Naylor (DaveN) Company: Bronco WHO?: One of the ‘big dogs’ of [...]
Display Advertising boosts Search Marketing performance
{lang: ‘en-GB’} According to a recent Specific Media study using Comscore data, Display Advertising and Search Marketing are directly correlated. In particular brand and segment related searches jumped by over 100% in a number of areas where consumers were exposed to both display ads and search ads. The impact of display ads on search – [...]
5 essentials for your online brand reputation toolkit
{lang: ‘en-GB’} Brand Reputation is becoming a big word in marketing circles. Warfare is taken place on the search engine results pages for many brands, and is becoming an important part of the Search Marketing professionals armoury. However what should you have in your brand reputation toolkit. 1) Know where you stand It is very [...]
SEO for Beginners – Google Style – Links Optional
{lang: ‘en-GB’} No, your eyes do not deceive you. Google has released its very own guide to SEO, the aptly named ‘Search Engine Optimization Starter Guide’. Developed by Google’s very own search quality team, it goes into a lot of the on-page SEO considerations such as: Title Optimisation Page Naming Navigation Content Page Structure Image [...]
7 reasons why brands fail on Twitter
{lang: ‘en-GB’} Twitter has become the new bloggers playground, with Andy Murray (Tennis Player) and even Obama twittering on a fairly regular basis (although I would suggest the Obama postings may become slightly less frequent ). However it has also become a commercial tool recently with brands like ComScore, Dell and even the likes of [...]
Getting the most out of a search conference
{lang: ‘en-GB’} Further to my post last week regarding a busy week for many search marketeers, it seemed appropriate to follow it up with a beginners guide to getting the most out of whatever conference you are attending. Most conferences these day are not cheap affairs, so heres my guide to getting the most out [...]
5 Preparation tips for SEO Success
{lang: ‘en-GB’} There have been a number of these top ten tips recently in various guises, so given the new blog I thought it time we started the Ten Tips section to the blog, where we will cover a range of topics from SEO, Tools, PPC and the like First up however is Search Engine [...]
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