SEO
Experts View 2011: With many recent figures suggesting a ‘mini-revival’ – do you think 2011 will be a bumper year for search
{lang: ‘en-GB’} Last year we saw an encouraging year from a search perspective, with the recession appearing to keep reasonably clear of the search marketing sector. Some reports during the year suggested spend in search would be up by around 60% however whilst the Google Q3 figures later in the year suggested these estimates may [...]
Experts View 2011: Where do you think the growth area in search will emerge in 2011?
{lang: ‘en-GB’} In the second of the Experts View series, we asked us our experts where they felt the growth area for 2011 was. 2010 certainly saw the potential threat of the social networks rise, consolidation within the search engine marketplace and the growth of Twitter. Two new experts join us today, namely Bas van [...]
30 Most influential people in UK SEO – The Result
{lang: ‘en-GB’} As many regular readers may remember – and many of you who have Twitter accounts may remember we ran a recent poll on the most influential SEO in the UK. I originally was only going to post my own thoughts on this – however the thought of getting the community involved in this [...]
New Poll: Which Search Conference do you plan to attend next year?
{lang: ‘en-GB’} Its getting towards that time of the year again when many of us starting thinking about next years calendar – and what/which conferences we may attend during the course of the year. We in the UK are fairly spoilt for choice. We in the UK are reasonably spoilt for choice with global brands [...]
Being boring pays in the long term
{lang: ‘en-GB’} In the fast paced world of search engine marketing you can often find yourself rushing around trying to understand the latest algorithm change, interpret the latest Adwords policies, keep up to date with the latest social media channels, pitch for new business, service client requests and somewhere in there fit in some search [...]
Who is the UK’s most influential SEO – Poll
{lang: ‘en-GB’} After a number of queries on Twitter, we have compiled our poll for the most influential SEO in the UK. The criteria was as follows: UK based Works in SEO rather than Social Media or affiliated channels We will be compiling this list just in November so get your votes in now (You [...]
Attribution modelling – times are a changing
{lang: ‘en-GB’} There used to be a time when as marketeers, us SEO’s sat as a very siloed bunch – but times have changed and continue to change at breakneck speed. SEO techniques are increasingly more sophisticated, and with it the way SEO practioners measure and evaluate campaign success, something we covered during a recent [...]
Paid links are a fundamental part of ranking in competitive verticals
{lang: ‘en-GB’} Shock, horror!!!. At Holistic Search we have recently run a poll on the site which we put out to the general public. The question we posed was whether or not it was possible to rank in super competitive sectors (such as car insurance, gambling, loans etc) without using paid links. I have my [...]
Link Building in competitive verticals – are you scaling enough
{lang: ‘en-GB’} During recent weeks I have been doing some link analyis of certain verticals (what some may call spectral link analysis ), something which has been extremely interesting (for a geek like me). In particular, car insurance has stuck out as a particularly interesting case in question, as this has been extremely volatile of [...]
New Poll: Is it possible to rank on a super competitive phrase without paid links
{lang: ‘en-GB’} Analysis of the SERPs would suggest many verticals are dominated by organisations who obtain links beyond the rules outlined by Google’s guidelines particularly on jackpot terms such as ‘car insurance’, ‘online casino’ etc etc. As such we thought it would be good to find out whether you – as SEO’s – think its [...]
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