SEO
2012 – The year the social graph takes shape
{lang: ‘en-GB’} 2011 was certainly an interesting year for SEO. We saw a number of things impacting our SEO world, from the introduction of the Panda updates, to the removal of keyword data on SSL based searches. 2012 promises to be just as interesting a year, and we have already had SEO drama despite it [...]
Google Freshness Update Impact – Panda All Over Again?
{lang: ‘en-GB’} Right on the heels of Google Panda comes Google Freshness – an algorithm change in the search engine which Google says will make search results much fresher than before. Google claims that unlike Panda, which only affected about 12% of all search queries, Google Freshness will have an effect on over 30% of [...]
Another manual update – Google Panda 2.3 live
{lang: ‘en-GB’} I recently did a great event in Leeds as part of the Leeds Digital Festival organised by Simon Wilson from Twentysix, with some of the best search minds from the region including Lee Allen from Stickyeyes, Andy Heaps from Epiphany Solutions and Ben Bisco from Home James to name a few (as well [...]
Slingshot establishing clickthrough rates – Not that different after all
{lang: ‘en-GB’} Earlier today I read a post by Slingshot SEO – Mission ImposSERPble: Establishing Click-through Rates To start with, just thought I’d say I do really approve of posts like this, love the fact people are working hard to try and conduct experiments to confirm what they have read and any hypothesis they have [...]
Google clamping down on paid and unnatural links
{lang: ‘en-GB’} We have seen a lot of evidence recently that suggests Google is becoming increasingly serious about the issue of ‘unnatural’ linking. Whilst Google addressing unnatural link patterns is nothing new, we have seen the likes of JC Penney et al penalised for the use of link networks for example – the use of [...]
Google Panda goes global – Has it been overhyped?
{lang: ‘en-GB’} Google last night confirmed that the Panda update -released in the US a couple of months ago, is now live globally to all english speaking Google users. This also includes further feedback signals, not surprising given some of the feedback about the update when it was released in the US, as highlighted below [...]
Does great content really mean great results?
{lang: ‘en-GB’} For those that were down at Brighton SEO, the conversation with regards to Andy Budd’s earlier comments and posts regarding SEO’s was met with a mixed response. In particular the comment from his post below was one of the points that really got me thinking.. So Im going to make a request to [...]
ASA Guidelines loom – Is your SEO campaign ready
{lang: ‘en-GB’} March the 1st has arrived, something which could have quite far reaching implications in terms of SEO for both website owners and SEOs themselves. ASA regulations are nothing new to the advertising industry, certainly they have been round in other media such as newspapers, catalogues and posters as well as display and paid [...]
JC Penney link spam – What can we learn from it
{lang: ‘en-GB’} You may have read from a number of sources of the recent New York Times article which ‘outed’ the link building practises undertaken by JC Penney or more accurately their SEO agency Searchdex. For those that haven’t read the story the following resources are worth reading: Search Engine Optimisation and its dirty little [...]
Experts View 2011: With many recent figures suggesting a ‘mini-revival’ – do you think 2011 will be a bumper year for search
{lang: ‘en-GB’} Last year we saw an encouraging year from a search perspective, with the recession appearing to keep reasonably clear of the search marketing sector. Some reports during the year suggested spend in search would be up by around 60% however whilst the Google Q3 figures later in the year suggested these estimates may [...]
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