Bing
Has the Bing Advertising campaign been worth it?
I was watching television over the course of the weekend and noticed the seemingly ongoing Bing adverts. These were part of a multi-million pound advertising campaign by Bing – and further to those months of testing I revisited the market share data to see whether this has been effective. These were the stats from March [...]
Decision Engine – More work needs to be done for Bing to compete with Google
Bing has been on a major push over the last couple of months promoting the Bing decision engine as a viable alternative to Google. Fellow professionals appear to have taken a Marmite stance to Bing, some love it, others hate it myself – I would have to unfortunately sit myself still in Camp Google. Some [...]
Will the new TV campaign impact on Bing market share
You may have read over the weekend that Microsoft have launched a new multi-million pound advertising campaign to hit UK screens this week aiming to increase its market share within the UK search market. The three-month campaign, which includes three new TV ads created by the design ad powerhouse JWT, starts on Wednesday and uses [...]
Yahoo and Bing – I thee wed
Strangely enough I was in a meeting with Bing yesterday, where this question was one of the questioned asked. Just as strangely the reps from Bing were kind of shady on the details of any deal, so its good to hear details that the Bing/Yahoo deal is now closed. Officials in Canada and Australia have [...]
Bing officially launches in the UK
Bing has offically launched Bing in the UK following an extensive period of trial and ‘indepth analysis’. During the last five months – where Bing remained in beta here in the UK – Microsofts European Search Technology centre has been focussing on developing the Bing UK framework to be as UK centric as possible in [...]
Find sites hosted on an IP with Bing
Why other search engines don’t do this is beyond me, however I would have to put a tick firmly in the Bing box with this little gem. Using the example above for car insurance provider Hastings Direct, one can see the sites that are hosted on the same box as Hastings. As you can see [...]
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