Research
Using Google Insights to predict the X Factor results
Update:Saw this tweet run past on Twitter earlier today: just heard from @debbypenton that if last weekend was the X Factor final & it was decided by votes – John & Edward would have won!!! crazy – http://twitter.com/kerrymdavis/statuses/5196890674. I can only second that last comment
I like many people was spending Sunday night watching the X [...]
Is the Ad Decline worse than first thought?
Well according to Barclays out in the States – Ad decline is twice as bad as we thought. Whilst the dreaded slowdown/recession is certainly worse than people first feared back in the early parts of this year (2008), bank behemoth Barclays announced advertising in the US is likely to decrease 10%, this is 5% up [...]
UK leads internet marketing spend
According to a recent report by Ofcom, spend on Internet marketing makes up over 19% of the total ad spend in the UK. This was the UK Communication Regulator’s third such report into developments in international communications markets – and put the UK at forefront of internet marketing worldwide.
The UK was followed by Sweden with [...]
The Internet Marketer’s Handbook
When you come across a great resource, it seems only right to share it with others. Danny Dover over at SEOMoz (Yes them again), has put together a group of links to key tools and resources every online marketer should be aware of – called the Internet Marketing Handbook.
Good for both beginners, with enough in [...]
Online continues to thrive according to IAB report
According to the latest IAB figures, spend in online continues to flourish, despite the doom and gloom in many of the financial markets and regular talk of recession. Figures for online showed
£1.682.5m was spent during H1 2008 – an increase over 348.2m year on year
Thats a 21% increase on H1 2007
Despite many markets shrinking (Direct [...]
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