Paid Search
The argument for a holistic search marketing strategy
{lang: ‘en-GB’} There have been a number of tweets going round Twitter over the last hour or so relating to combining a PPC and SEO strategy and figures for employing such a tactic. Google and Yahoo for obvious reasons will highlight the benefits of such a tactic, however there are a number of such studies [...]
Going to SMX London – Get the lowdown (and 15%) now
{lang: ‘en-GB’} SMX London is approaching … FAST. Despite the fact it only November since the last SMX London, one of the biggest conferences in the UK Search Marketing agenda is taking place between the 18th and 19th of May 2009. Speakers include: Jon Myers – Head of Search – MediaVest Fellow State of Search [...]
Offline & Online Advertising integration – More thought required maybe??
{lang: ‘en-GB’} Firstly, I should highlight much of the rationale for this post comes from an earlier post from Bigmouthmedia’s Andrew Girdwood who highlighted the use of search in the current MVA (Thats Monsters vs Aliens) trailers currently doing the rounds on the television here in the UK. In the final frame of the ad, [...]
Google expands favicon testing on Paid Search ads
{lang: ‘en-GB’} Dave Naylor did a post yesterday regarding the expansion of the favicon testing in the UK, something which has been getting increased coverage over the last couple of weeks. This doesn’t appear to be widespread testing, certainly on all the accounts I tried it on, there was little or no usage of the [...]
SearchWiki FAQ – Official Google Response
{lang: ‘en-GB’} This is a response to our previous article on SearchWiki results being shown on Google Adwords results last week. The nice people at Google have sent me a quick FAQ on the SearchWiki Trial. The key points being Small Experiment at present Troggered only on a small number of SearchWiki users Users that [...]
Paid Search ads appearing on Image Searches
{lang: ‘en-GB’} Doing a search on ‘search marketing’ this morning highlighted something new this morning on the image search feature within Google The number of results returned appears limited to three at present, all presented across the top of the results pane, above the image results themselves, and whether this is further extended to follow [...]
Content Match in the UK shutdown by Yahoo
{lang: ‘en-GB’} According to a post on the ‘PPC Hero blog‘ it appears that Yahoo are planning to shut down their Content Match network ads in the UK. The Content Match network efffectively was a contextual ad network which displayed Yahoo’s ads based on the contextual relevancy of the page content to the keywords the [...]
Is your digital marketing recession proof?
{lang: ‘en-GB’} Much like 2008, 2009 is forecast to be another difficult year for businesses. In the UK, we have seen the demise of many established bricks and mortar retailers, household names such as MFI and Woolworths. It is no surprise therefore that advertisers are demanding that their advertising and marketing activities are as effective [...]
SEO – Whats that?
{lang: ‘en-GB’} 71% of people are unaware of how Internet search engine results are compiled – thats the figure that has come from a study from Fasthosts called “Online Search Matters.”. Interesting for many search marketeers particularly those actively employing SEO or PPC campaigns. The study went on to say that the majority of UK [...]
Display Advertising boosts Search Marketing performance
{lang: ‘en-GB’} According to a recent Specific Media study using Comscore data, Display Advertising and Search Marketing are directly correlated. In particular brand and segment related searches jumped by over 100% in a number of areas where consumers were exposed to both display ads and search ads. The impact of display ads on search – [...]
Loading ...
