Paid Search
Google launch embedded sitelinks on PPC ads
{lang: ‘en-GB’} Since sitelinks have been launched in early 2009, they have revolutionalised the way many PPC campaigns are run. The sitelinks allowed campaigns to more specifically target or push certain messages in term providing marketeers with even more touchpoints with potential customers. Since then sitelinks have been expanded and pushed out to multiple devices [...]
New Poll: Which Search Conference do you plan to attend next year?
{lang: ‘en-GB’} Its getting towards that time of the year again when many of us starting thinking about next years calendar – and what/which conferences we may attend during the course of the year. We in the UK are fairly spoilt for choice. We in the UK are reasonably spoilt for choice with global brands [...]
Attribution modelling – times are a changing
{lang: ‘en-GB’} There used to be a time when as marketeers, us SEO’s sat as a very siloed bunch – but times have changed and continue to change at breakneck speed. SEO techniques are increasingly more sophisticated, and with it the way SEO practioners measure and evaluate campaign success, something we covered during a recent [...]
Integrated search – the future of SEO?
{lang: ‘en-GB’} There has been a lot of drivel written over the last couple of weeks – magnified by the Google Instant launch at the beginning of September. Interestingly many of these have centered on the ‘SEO is dead’ angle, the first being Steve Rubel from Edelman and more recently one from Techmap profisicing the [...]
Transparency is the key to building relationships and a solid business
{lang: ‘en-GB’} As part of the ongoing guest bloggers series on Holistic Search, Rob Weatherhead – Operations Director at Latitude Express explores how transparency within the search marketing sector is key to ongoing success The market for agencies offering search engine marketing over the few years has become increasingly cluttered. Many moons ago when I [...]
Google updating results during search – what are the impacts
{lang: ‘en-GB’} Rob Ousbey, from Distilled found this interesting test from Google where search results are updated on the fly. This is an interesting development as it could have a number of impacts on search behaviour. Interestingly, Rob Managed to pull together a video of it in action. The following was observed as part of [...]
Google announces new agency framework
{lang: ‘en-GB’} Its one of the worst kept secrets in search, but Google has announced today a number of changes to the way it deals with agencies, unsuprising giving the way the market has evolved significantly over the last couple of years. Further to this. Google have taken feedback from a number of agencies in [...]
Sascon Manchester launches – Keep April 28th 2010 free
{lang: ‘en-GB’} After months of planning, we are pleased to announce the launch of SASCon (Search, Analytics and Social Conference) 2010. The event is being held at the Bridgewater Hall in Manchester – and will bring together some of the best digital marketing speakers in the UK including Jon Myers, Richard Gregory and Dixon Jones, [...]
Google throws cat amongst mortgage pigeons
{lang: ‘en-GB’} There are a number of potentially sensitive products that Google are currently working on or are close to release phase at present including Google Real Estate currently being trialled in both the US and Australia and the secured loans merchant search options that were beta’d a while back. That early testing now seems [...]
The argument for a holistic search marketing strategy
{lang: ‘en-GB’} There have been a number of tweets going round Twitter over the last hour or so relating to combining a PPC and SEO strategy and figures for employing such a tactic. Google and Yahoo for obvious reasons will highlight the benefits of such a tactic, however there are a number of such studies [...]
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