Online PR
Think Visibility: Karyn Fleeting: The PR’s Guide to World Domination
{lang: ‘en-GB’} One of the talks which got a fair bit of coverage from ThinkVis on Saturday was this one by Karyn Fleeting from Tinderbox Media. Not being a day to day SEO its always good getting another perspective (albeit one closely aligned with SEO). Karen’s talk was a bit of a move away from [...]
Vodafone expose the new age of brand relations
{lang: ‘en-GB’} Today through up a great example of the new issues facing public relations organisations in the 21st century. A random tweet from the official Vodafone UK account through up this gem Whilst many organisations are used to dealing with the dillemas of offline media but there are more and more examples of organisations [...]
Sascon Manchester launches – Keep April 28th 2010 free
{lang: ‘en-GB’} After months of planning, we are pleased to announce the launch of SASCon (Search, Analytics and Social Conference) 2010. The event is being held at the Bridgewater Hall in Manchester – and will bring together some of the best digital marketing speakers in the UK including Jon Myers, Richard Gregory and Dixon Jones, [...]
Why SEO is an important facet of Online Public Relations
{lang: ‘en-GB’} I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies [...]
Google adds comments to Google Reader
{lang: ‘en-GB’} In keeping with their recent raft of improvements through the range of Google products, Google announced the introduction of comments to Google Reader. This follows a number of improvements over the last year or so which have included the ability to choose friends and share with notes, however I would suggest this is [...]
Managing Reputation – SEO vs PR – Who is better placed
{lang: ‘en-GB’} There is an interesting debate in the offing, started on Twitter – and one Stuart Bruce, the founder and managing director at Wolfstar has covered on his stuartbruce.biz blog in a post ‘Public relations is about reputation, not SEO‘. In his post, Stuart suggests that ‘Public relations is first and foremost about reputation [...]
News evolved – Citizen Journalism and Twitter
{lang: ‘en-GB’} Over the course of the last couple of months, I have unfortunately become quite addicted to micro-blogging site Twitter. I am constantly suprised by Twitter, not just in terms of its uptake, but also in terms of its functionality and usability, not just in a pure financial sense but also in terms of [...]
If you wouldn’t do it offline – don’t do it online
{lang: ‘en-GB’} It was alleged on Friday that Belkin, the developers of IT hardware were involved in a fake blog review scheme using Mechanical Turk - a side business of Amazon. Mechanical Turk is a site where users can go and get paid to do things that computers can’t do in exchange for small contributions [...]
Link build your way to SEO success
{lang: ‘en-GB’} Link development remains one of the most important aspects of any search engine optimisation campaign. Whilst the mechanism of acquiring links may have changed over the last couple of years, the desire for good quality link certainly hasn’t. A few years ago, many search engine marketing experts could acquire links via various directories [...]
5 essentials for your online brand reputation toolkit
{lang: ‘en-GB’} Brand Reputation is becoming a big word in marketing circles. Warfare is taken place on the search engine results pages for many brands, and is becoming an important part of the Search Marketing professionals armoury. However what should you have in your brand reputation toolkit. 1) Know where you stand It is very [...]
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