Online PR
Vodafone expose the new age of brand relations
Today through up a great example of the new issues facing public relations organisations in the 21st century. A random tweet from the official Vodafone UK account through up this gem Whilst many organisations are used to dealing with the dillemas of offline media but there are more and more examples of organisations having to [...]
Sascon Manchester launches – Keep April 28th 2010 free
After months of planning, we are pleased to announce the launch of SASCon (Search, Analytics and Social Conference) 2010. The event is being held at the Bridgewater Hall in Manchester – and will bring together some of the best digital marketing speakers in the UK including Jon Myers, Richard Gregory and Dixon Jones, but also [...]
Why SEO is an important facet of Online Public Relations
I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]
Google adds comments to Google Reader
In keeping with their recent raft of improvements through the range of Google products, Google announced the introduction of comments to Google Reader. This follows a number of improvements over the last year or so which have included the ability to choose friends and share with notes, however I would suggest this is possibly the [...]
Managing Reputation – SEO vs PR – Who is better placed
There is an interesting debate in the offing, started on Twitter – and one Stuart Bruce, the founder and managing director at Wolfstar has covered on his stuartbruce.biz blog in a post ‘Public relations is about reputation, not SEO‘. In his post, Stuart suggests that ‘Public relations is first and foremost about reputation and behaviour’, [...]
News evolved – Citizen Journalism and Twitter
Over the course of the last couple of months, I have unfortunately become quite addicted to micro-blogging site Twitter. I am constantly suprised by Twitter, not just in terms of its uptake, but also in terms of its functionality and usability, not just in a pure financial sense but also in terms of context. Last [...]
If you wouldn’t do it offline – don’t do it online
It was alleged on Friday that Belkin, the developers of IT hardware were involved in a fake blog review scheme using Mechanical Turk - a side business of Amazon. Mechanical Turk is a site where users can go and get paid to do things that computers can’t do in exchange for small contributions – generally [...]
Link build your way to SEO success
Link development remains one of the most important aspects of any search engine optimisation campaign. Whilst the mechanism of acquiring links may have changed over the last couple of years, the desire for good quality link certainly hasn’t. A few years ago, many search engine marketing experts could acquire links via various directories (paid and [...]
5 essentials for your online brand reputation toolkit
Brand Reputation is becoming a big word in marketing circles. Warfare is taken place on the search engine results pages for many brands, and is becoming an important part of the Search Marketing professionals armoury. However what should you have in your brand reputation toolkit. 1) Know where you stand It is very difficult to [...]
Would SEO by any other name, still smell as sweet.
SEO in any ones book, seems to be in a purple patch. Certainly in the UK it appears to have gained traction into many mainstream organisations, and is now part of my FTSE 250 and Fortune 500 organisations marketing strategies. However it unfortunately is still tainted by a dark undercurrent of black hat SEO’s and [...]
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