Mobile
Top 3 tips for advertising in mobile search
{lang: ‘en-GB’} Advertising in mobile search (sometimes called mobile paid search) is similar to traditional paid search where you, the advertiser, pay when your ad is clicked. This is where the similarities end, however, as the mobile search user is a different animal to the desktop one, especially when it comes to their intent, the [...]
Google announces launch of two new products
{lang: ‘en-GB’} Perhaps its indicative of just how much Google plays into our every day lives that on the day that I saw that Google had overtaken Yahoo in terms of display advertising that they announced two new products, again targeting markets outside of their core search battleground. Yesterday it was interesting to see Google [...]
Experts View 2011: What will 2011 be the year of?
{lang: ‘en-GB’} Last year was a good year for both mobile and video with recent stats suggesting around 34.7 Million Internet Users in the U.K watched 6 billion videos. Mobile also saw a significant surge in both commercial usage driven heavily by the smartphone revolution. Two significant players with big parts to play in 2011 [...]
Mobile Search – 7 Top Mobile Paid Search tip
{lang: ‘en-GB’} This is a guest post from Magnus Nilson, Search Marketing Director at Banner Corporation While the year of the mobile seems to have come and gone several times over the past few years, many marketers are yet to fully launch a mobile search campaign. Here’s a checklist to make sure you’re getting a [...]
Google buys Admob & Gizmo5 – Is 2009 the year mobile really does come of age
{lang: ‘en-GB’} Today the news broke that Google had acquired Admob, a company specialising in serving display ads on mobile devices including the iPhone. In return Admob will receive a cool $750 million in stock. Whilst Google do have some mobile traction, the deal with Admob provides them with significant muscle in an increasingly booming [...]
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