Misc
Google Search+ – You can lead a horse to water but you can’t make it drink
{lang: ‘en-GB’} Its a strange use of the above idiom however I have to say it was one of the first things that came into my head having now had the ‘pleasure’ of Google’s new expanded social functionality within the new mainstream Google search results pages. One may suggest I am averse to change, however [...]
Picasa and Feedburner biggests threats for extinction in 2012
{lang: ‘en-GB’} We ran a poll for the last couple of months or so asking people in the industry about which Google product they thought would be pulled next. The poll itself was developed following the announcement of the demise of Sidewiki – and a number of options were provided including – Google + – [...]
Merry Christmas from Holistic Search
{lang: ‘en-GB’} Its nearing the end of another year, and its been an interesting one both personally and for the blog itself -and to be honest I am looking forward to 2012 with renewed vigour. We have a number of big plans for the site to move it forward and I really look forward to [...]
Hotel Comparison ads – more vertical search cut through
{lang: ‘en-GB’} Its amazing watching how Google is evolving their presence across the search engine landscape. Yesterday we saw Bas’ post on State of Search regarding the continuing takeover of the SERPs with Google+ results, and at the same time we saw the introduction of the Google Comparison ads across the pond on many hotel [...]
Debunking Google’s Propaganda
{lang: ‘en-GB’} Experienced SEOs know that there’s a huge difference between what Google and its fans declare to be ‘SEO best practices’ and what actually works to get sites to rank. For those who are still struggling to make sense of this, below I’ve outlined a few SEO myths propagated by the likes of Matt [...]
Should brands be allowed to bid on competitor brands
{lang: ‘en-GB’} With the recent ruling from the Court of Justice of the European Union on the Inteflora/Marks & Spencers case regarding trademark usage and its direct impact on Paid Search, we are interested to know whether you think brands should be allowed to bid on competitor brand searches. With many organisations using competitor bidding as [...]
Search Recruitment Trends for 2011
{lang: ‘en-GB’} Guest post from Jake Langwith Well we are firmly settled into 2011 and all the predicted trends within search are hotly doing the rounds as expected. The usual suspects such as social and mobile certainly seem to poke their heads up above the others. I think it will be an interesting year and [...]
The 5 must go to UK SEO conferences in 2011
{lang: ‘en-GB’} For those that have been visiting the Holistic Search blog during the last couple of weeks you may have noticed we have been running a poll on which conferences our audience would be looking at attending in 2011. This included a number of the leading UK conferences including SES, Dom Hodgson’s Think Visibility, [...]
Does the 70/30 SEO/PPC split still apply
{lang: ‘en-GB’} There used to be a great image used by many of the presenters on the SEO circuit and beyond which suggested a ratio of between 80/20 and 70/30 clicked on organic search results over that of paid search results. Much of this goes back to circa 2004 and before, and much of this [...]
Why would Google want to buy Groupon
{lang: ‘en-GB’} Its been quite big news this week – and certainly raised a couple of eyebrows both within the SEO community and the wider business world. Prices for the acquisition vary between $2.5 Billion and $6 Billion depending on what day of the week it appears to be – however there is no doubting [...]
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