Local Search
Google testing page layouts again?
{lang: ‘en-GB’} On a search round the sofa landscape (for Cousins Furniture) I noticed an interesting new layout for ‘localised’/brand results, which is quite different from many of the recent tests I have seen Google have undertake recently The revised result has a number of interesting features – Wider right hand column which includes a [...]
Google Places prioritises reviews – Big news for travel aggregators
{lang: ‘en-GB’} As from July 21st, Google have completely revised their Places pages, with potentially huge implications for people like Trip Advisor and the like many of whom have seen their citations included within Local search results for a number of years now. The new layout of Place Pages are putting a heavy emphasis on [...]
The New Google Places and Hyperlocal SEO
{lang: ‘en-GB’} It’s a constant struggle for small businesses competing for visibility in search engine results, be it via natural SEO or even using PPC means. The churn rates of small businesses that try limited AdWords campaigns and then give up are massive, and demonstrate that a gap is forming in search engine marketing for [...]
Google dropping real estate – call me a cynic …..
{lang: ‘en-GB’} Source: Search Engine Land I noticed the post earlier that Google is to drop its Real Estate search listings from February the 10th 2011. Its one that comes as a real surprise to me given the potential marketplace out there, the role of search engines within this marketplace and the apparent strategy that [...]
Hotpot or Hotnot – A new social layer
{lang: ‘en-GB’} When Eric Schmidt eluded to Google.me comprising of social layers rather than a full blow social network , many in the industry wondered as to how this would manifest itself within the Googlesphere. Very much the layers of an onion we are slowly starting to see the Google layers starting to unravel, layer [...]
If Google Places usage is to be extended, then Google Places needs fixing
{lang: ‘en-GB’} There have been some very interesting developments with regards to the expanded use of Google Places over the last couple of months, with Google not only increasing the usage of Google Places within their mainstream SERPs but also increasing the number of features within it such as Tags. Further to that – Google [...]
No organic results on local searches – Good or bad?
{lang: ‘en-GB’} Some of you over the weekend may have seen the Conversion post regarding Google’s latest test with local search results. The post made particularly interesting reading as this highlighted a huge impact in terms of Google’s approach to local search results, and their usual blended search layout. Source: converseon.com In particular though it [...]
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