General
Augmented Reality – A commercially viable tool?
{lang: ‘en-GB’} A lot has been made of augmented reality recently, with launches of enhanced street view maps highlighting the fact Google in particular are seriously looking at it as a serious part of their armoury. So what is augmented reality, according to Wikipedia augmented reality could be described as: Augmented reality (AR) is a [...]
7 reasons why brands fail on Twitter
{lang: ‘en-GB’} Twitter has become the new bloggers playground, with Andy Murray (Tennis Player) and even Obama twittering on a fairly regular basis (although I would suggest the Obama postings may become slightly less frequent ). However it has also become a commercial tool recently with brands like ComScore, Dell and even the likes of [...]
US08 – Online Marketing moves into the mainstream
{lang: ‘en-GB’} I, like many have been following the recent events in the US election, with the fight for the White House. It was therefore interesting to see the influence online has played in the campaign. Two recent articles have really struck a cord as a result. Firstly, Sage Lewis highlighted the importance of online [...]
Interactive Marketing Show – First presentation down
{lang: ‘en-GB’} It has always been one of my goals to start getting more and more on the speaking circuit – something I havent been able to do previously due to the volume of work in previous roles. I was fortunate (some would say unfortunate) to get the opportunity to open my account at the [...]
Getting the most out of a search conference
{lang: ‘en-GB’} Further to my post last week regarding a busy week for many search marketeers, it seemed appropriate to follow it up with a beginners guide to getting the most out of whatever conference you are attending. Most conferences these day are not cheap affairs, so heres my guide to getting the most out [...]
Holistic Search moves to new hosting
{lang: ‘en-GB’} You may (or may not have noticed) a change in the look of the Holistic Search Marketing site over the last couple of days. This has co-incided with the migration of the site from its original wordpress.com shared hosting to a dedicated box – in order that we can add further functionality and [...]
A busy week for search marketing
{lang: ‘en-GB’} Just been looking at events in November, and noticed a huge logjam of events round the first week of the month. For us UK search marketing profs, there is Danny Sullivan’s SMX London, running from the 4th to 5th of November 2008 at the New Connaught Rooms in Covent Garden, London (with the [...]
Calling all bloggers – Holistic Search looking for guest search marketing bloggers
{lang: ‘en-GB’} Yes, we are looking for you to contribute content to the Holistic Search blog. Whilst this will not be an opportunitity for an unashamed linkfest and plug ofyour latest product or service, it will be an opportunity for the lucky contributors to share the views with the wider public. I will be approaching [...]
The Internet Marketer’s Handbook
{lang: ‘en-GB’} When you come across a great resource, it seems only right to share it with others. Danny Dover over at SEOMoz (Yes them again), has put together a group of links to key tools and resources every online marketer should be aware of – called the Internet Marketing Handbook. Good for both beginners, [...]
Online continues to thrive according to IAB report
{lang: ‘en-GB’} According to the latest IAB figures, spend in online continues to flourish, despite the doom and gloom in many of the financial markets and regular talk of recession. Figures for online showed £1.682.5m was spent during H1 2008 – an increase over 348.2m year on year Thats a 21% increase on H1 2007 [...]
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