Author Archive
Google testing page layouts again?
{lang: ‘en-GB’} On a search round the sofa landscape (for Cousins Furniture) I noticed an interesting new layout for ‘localised’/brand results, which is quite different from many of the recent tests I have seen Google have undertake recently The revised result has a number of interesting features – Wider right hand column which includes a [...]
Google launches Google Analytics Premium in the UK
{lang: ‘en-GB’} I remember Google Analytics back in the days when it was still Urchin – which in the day was a paid analytics package. When Google purchased it back in 2005, Google released it as a free package, which it pretty much has been ever since developing into one of the worlds leading analytics [...]
UK Search Awards announce shortlist
{lang: ‘en-GB’} A while back I was approached by Nicky Wake from Dont Panic – who has helped us develop Sascon into one of the leading UK search conferences – about developing an awards ceremony for search celebrating all that is good about the UK search industry. The feedback for the first UK Search Awards [...]
Should brands be allowed to bid on competitor brands
{lang: ‘en-GB’} With the recent ruling from the Court of Justice of the European Union on the Inteflora/Marks & Spencers case regarding trademark usage and its direct impact on Paid Search, we are interested to know whether you think brands should be allowed to bid on competitor brand searches. With many organisations using competitor bidding as [...]
Big changes to Adwords trademark rules in the offing?
{lang: ‘en-GB’} In a landmark case for online trademarking, Interflora’s long running battle with Marks and Spencers appears to be over. The ruling – from the Court of Justice of the European Union – may enable brand holders across Europe have far greater control over where, when and how their trademark is used online. This [...]
Sascon Mini Conference – A great chance to learn, network and remember!
{lang: ‘en-GB’} Over the last couple of weeks I have been working extensively on the Sascon Manchester SEO Mini Conference – this year sponsored by those fantastic folks down at Majestic SEO. This is something we did last year with great success bringing the likes of Nichola Stott, Neil Walker, Barry Adams and Kelvin Newman [...]
Adaptive search – personalised search evolved
{lang: ‘en-GB’} Search engines have a very difficult job having to deal with a multitude of issues – however possibly one of the more complex is intent. Without context many search engine phrases typed into search engines may relate to a multitude of different things and without further qualification a search engine may struggle to [...]
Google launches flight search – A major statement of intent
{lang: ‘en-GB’} Its taken longer than we expected but as expected Google have leveraged its $700 million purchase of ITA last year to launch Flight Search, in the process potentially throwing out the gauntlet to the likes of Kayak etc. What it certainly does is signal Google’s intent to move out of its core search [...]
Googlerola – Is the Google – Motorola a disaster in the offing?
{lang: ‘en-GB’} I was amazed like many to read today that Google had purchased Motorola for $12.5 Billion. Its a massive acquisition for Google, and its one that may have caught many by surprise. Its no secret that Google sees mobile as a big part of its future however the acquisition of a mobile hardware [...]
Social Media Penetration in Europe is changing
{lang: ‘en-GB’} OK, this snapshot was taken just around the time of the Google+ launch so one would suggest the changes in landscape may continue to change yet further however I was fascinated by a recent chart I came across from Vincenzo Cosenz whilst doing some European Social Media research. Despite the recent slowdown in [...]
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