Author Archive
Google Search+ – You can lead a horse to water but you can’t make it drink
{lang: ‘en-GB’} Its a strange use of the above idiom however I have to say it was one of the first things that came into my head having now had the ‘pleasure’ of Google’s new expanded social functionality within the new mainstream Google search results pages. One may suggest I am averse to change, however [...]
2012 – The year the social graph takes shape
{lang: ‘en-GB’} 2011 was certainly an interesting year for SEO. We saw a number of things impacting our SEO world, from the introduction of the Panda updates, to the removal of keyword data on SSL based searches. 2012 promises to be just as interesting a year, and we have already had SEO drama despite it [...]
Google+ – Come a long way but still a long way to go
{lang: ‘en-GB’} I’ll be honest, I do try and keep much of what I write on this site UK centric, however I came across this data from Comscore which I found particularly interesting and certainly worth covering in light of recent statistics concerning the continued ‘growth’ of Google+. Of particular note were the following -Google+ [...]
Picasa and Feedburner biggests threats for extinction in 2012
{lang: ‘en-GB’} We ran a poll for the last couple of months or so asking people in the industry about which Google product they thought would be pulled next. The poll itself was developed following the announcement of the demise of Sidewiki – and a number of options were provided including – Google + – [...]
Merry Christmas from Holistic Search
{lang: ‘en-GB’} Its nearing the end of another year, and its been an interesting one both personally and for the blog itself -and to be honest I am looking forward to 2012 with renewed vigour. We have a number of big plans for the site to move it forward and I really look forward to [...]
Hotel Comparison ads – more vertical search cut through
{lang: ‘en-GB’} Its amazing watching how Google is evolving their presence across the search engine landscape. Yesterday we saw Bas’ post on State of Search regarding the continuing takeover of the SERPs with Google+ results, and at the same time we saw the introduction of the Google Comparison ads across the pond on many hotel [...]
Google testing email subscription in SERPS
{lang: ‘en-GB’} It would appear the evolution of the Google Serps into the conversion funnel continues unabated with recent posts suggesting Google are now trialling email subscription options within Adwords – as long as your logged into Gmail Source: EuBlog This in-ad subscription option allows organisations to capture an email address opt-in without the person [...]
The Google Evolution of Search
{lang: ‘en-GB’} Google have just released the ‘Evolution of Search’ video, a fascinating six minute overview of the history of Google. With excerts from Marissa Meyer, Ben Gomes and Amrit Singhal it features some of the big hitters from within Google. Whilst watching it you realise just how far Google has come in what in [...]
Google+ goes corporate – Now open for business (oh and Places, brands and others)
{lang: ‘en-GB’} Finally Google is doing what many of us said they should have done before, and opened Google+ up for commercial brands. Like many Google launches this is being phased out – however at the time of writing I was seeing the new feature live and kicking here in the UK. Using the ‘Create [...]
Another half-baked Google product bites the dust
{lang: ‘en-GB’} For many of us in the SEO industry, SideWiki was one of those products that Google launched which was met with a mixture of wariness and excitement. Sidewiki was launched on 23 September 2009 as a browser plugin packaged with Google Toolbar. Sidewiki was Google’s attempt at web annotation, whereby users could leave [...]
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