Author Archive
Will the new TV campaign impact on Bing market share
You may have read over the weekend that Microsoft have launched a new multi-million pound advertising campaign to hit UK screens this week aiming to increase its market share within the UK search market.
The three-month campaign, which includes three new TV ads created by the design ad powerhouse JWT, starts on Wednesday and uses the [...]
Google culls Searchwiki – One we saw coming!
Much like many of Google’s recent triumphant new products the market, Google SearchWiki appears to have gone the way of Notebook and others before it. Launched amongst a wave of controversy from search marketeers and brand reputation experts about 16 months ago, Searchwiki which allowed people to remove or influence their search results based on [...]
5 great reasons to come to Sascon and get 12.5% of with Holistic Search
In advance – I will apologise for the shameless self promotion of this post, however as many of you will know I have been involved with the organisation of the Search, Analytics and Social conference on April 28th along with a number of other organisations including Latitude, Pushon, MediaEdge (WPP), Dont Panic (Event organisers), iSpy [...]
Google becomes even more … Local
The speed of innovation at Google is immense at the moment, not a day seems to go by where we don’t see a new tool (no matter how badly thought out they are), tweak to the algorithm or change to their search page. Google is a company in transit at the moment, from pure search [...]
Are Google going all Bing?
Don’t ask the reasons why I performed the following search – however I was surprised to see Google playing round with yet more layout tweaks during a recent search for fellow UK Search Marketeer, Andrew Girdwood from Bigmouthmedia.
My first thought was that this may be down to some configurations on my browser – however this [...]
Paid, not paid – who cares any more
Its interesting seeing the evolution from Google to an organically heavy SERP page, to an engine driven by P & L. There seem to be an ever increasing number of search engine real estate evolving into paid results. It should therefore come as no suprise that Google Local has become the latest Google product to [...]
SES London – Highlights of day 1
Today sees the first day of SES London 2010, bringing some of the best speakers within the search industry to London. For those that haven’t been to SES before, its a three day event hosted at the Business Design Centre in Islington, with events away from conference often as interesting as those on it.
This year, [...]
There is no such thing as magic wand SEO
Before I start, this isn’t a digg at any particular recent event, just really a thought of a number of recent conversations with fellow professionals. Spend in SEO has never been better, with more organisations ciphening more of their digital budgets towards SEO and Social Media – as highlighted by this study published by eMarketer [...]
Incorporating SEO into tactical campaigns – learnings from the belgian agencies?
McCann Lowe, Kunstmaan, VVL BBDO, Saatchi, Punta Linea, VVL and FamousI read with interest the current agency scenario going on in Belgian at the moment. For those that have not been following the story, much of it comes down to the way organisations in Belgium have traditionally gone about their new business – and the [...]
Which UK Search conference are you going to be attending
Further to the earlier post regarding the must go-to UK search marketing conferences for 2010, we thought it would be interesting to see where readers will be going this year. Our early front runners appear to be that of SES and SasCon – both of whom strangely are the two nearest events in the current [...]
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