Author Archive
Top 3 tips for advertising in mobile search
{lang: ‘en-GB’} Advertising in mobile search (sometimes called mobile paid search) is similar to traditional paid search where you, the advertiser, pay when your ad is clicked. This is where the similarities end, however, as the mobile search user is a different animal to the desktop one, especially when it comes to their intent, the [...]
Google Freshness Update Impact – Panda All Over Again?
{lang: ‘en-GB’} Right on the heels of Google Panda comes Google Freshness – an algorithm change in the search engine which Google says will make search results much fresher than before. Google claims that unlike Panda, which only affected about 12% of all search queries, Google Freshness will have an effect on over 30% of [...]
The Rugby World Cup – Getting Marketers in a Conversion Mood
{lang: ‘en-GB’} Rugby, rugby rugby, rah rah rah!! While beefy students up and down the country dentist chair themselves into oblivion at nine in the morning to support their country, internet marketers are keeping their eyes on different kinds of conversions altogether… At the same time as Jonny Wilkinson was optimising his foot in 2003 [...]
3 Problems & Solution for WordPress Inherent Issues
{lang: ‘en-GB’} This post was a guest post by Markus Jalmerot, the founder of SEO Specialist Limited WordPress is out of the box one of the most SEO friendly content management systems available. WP is used by over 20.5 million websites around the world and it’s growing quickly. Personally, I’ve been using WordPress to build [...]
Google Analytics Tip: How To View Full URLs
{lang: ‘en-GB’} This post was a guest post by Lior Levin who is an advisor to Kitchen Stools Direct, a bar stools and kitchen stools online store Webmasters need access to a variety of data in order to analyze how well (or not) their websites are performing. Along with their many other tools, Google provides [...]
Five common WordPress problems and the plugins that solve them
{lang: ‘en-GB’} Guest post by Lior Levin Are you having problems with your WordPress installation? The great thing about WordPress is that there’s a plugin fix for almost any problem you have. Here’s a list of plugins that solve common problems we had with our blog at Kitchen Stools Direct. 1. Search engine optimization (SEO) [...]
The New Google Places and Hyperlocal SEO
{lang: ‘en-GB’} It’s a constant struggle for small businesses competing for visibility in search engine results, be it via natural SEO or even using PPC means. The churn rates of small businesses that try limited AdWords campaigns and then give up are massive, and demonstrate that a gap is forming in search engine marketing for [...]
Search Recruitment Trends for 2011
{lang: ‘en-GB’} Guest post from Jake Langwith Well we are firmly settled into 2011 and all the predicted trends within search are hotly doing the rounds as expected. The usual suspects such as social and mobile certainly seem to poke their heads up above the others. I think it will be an interesting year and [...]
Being boring pays in the long term
{lang: ‘en-GB’} In the fast paced world of search engine marketing you can often find yourself rushing around trying to understand the latest algorithm change, interpret the latest Adwords policies, keep up to date with the latest social media channels, pitch for new business, service client requests and somewhere in there fit in some search [...]
Mobile Search – 7 Top Mobile Paid Search tip
{lang: ‘en-GB’} This is a guest post from Magnus Nilson, Search Marketing Director at Banner Corporation While the year of the mobile seems to have come and gone several times over the past few years, many marketers are yet to fully launch a mobile search campaign. Here’s a checklist to make sure you’re getting a [...]
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