Google appears to be back with avengence post summer break – and close on the heels of the Google Insurance comparison ads has now launched their enhanced sitelinks globally
Initial tests have suggested that the enhanced sitelinks significantly improved the CTR performance so this is certainly significant news for those areas where the enhanced sitelinks were not in use.
How long before we see the Penguin updates mooted earlier in the summer launched. Not long I would suggest
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Hi Peter,
Yes – A very well welcomed side of PPC by webmasters and marketers actively participating in PPC advertising.