Dogpile creating a bit of a stink

by Peter Young on June 11, 2012 · 3 comments

Its strange seeing the fallout of many of the updates, however my colleague here at Mediacom Ryan Mckay noticed a significant increase in the volume of Dogpile (who you may ask) results coming back in the organic SERPS. For those that remember Dogpile, it is a metasearch powered search engine from Infospace which aggregates results from Google, Bing and Yahoo.

Checking the keyword coverage and share of voice through Searchmetrics – would suggest his initial analysis has some solid grounding

UK Visibility – Searchmetrics for dogpile.com

US Visibility – Searchmetrics for dogpile.com

Given that the recent updates were supposed to get rid of low quality content surely this is a bit of a move in the opposite direction?

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{ 3 comments… read them below or add one }

Adrian Land June 11, 2012 at 11:48 am

Their site was cached <12 hours ago and a spike in visibiltiy – reckon an acquisition/patent buy is on its way. Due diligence?

Peter Young June 11, 2012 at 12:06 pm

Strangely enough a fair bit of the visibility is centered around a lot of Craigslist related terms particularly those with local intent. Perhaps more indicative of Venice having an update here than Pengiun/Panda than anything more sinister.

Marie Nicol July 3, 2012 at 10:00 pm

That is a very interesting post…thanks to it I discovered Dogpile – thanks :-)

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