Not provided – coming soon to a Google search engine near you.

by Peter Young on March 5, 2012 · 2 comments

In a move that will surprise very few SEO’s Google today announced that it will be expanding their SSL privacy rollout to “local domains around the globe”. Ironically for an organisation which doesn’t appear to be as bothered about my privacy when it comes to lining their own pockets – this represents a significant step for Google – and one which we can expect to impact on a high % of potential searches through the Google search engine.

Many SEO’s have been very vocal about this in the US, with many prominent UK search marketeers expressing their concern at the rollout of the not provided framework then – and thus its going to be interesting seeing the reaction to this.

No confirmed dates have been set as yet (bar the next few weeks) – but one would expect to see the changes rolled out sooner rather than later.

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{ 2 comments… read them below or add one }

Darren Moloney March 5, 2012 at 10:55 pm

Good spot Pete

I mentioned on another blog when this first took hold that I would not be surprised if Google eventually forces analysts/SEO’s to pay for that kind of traffic data to be seen. My suggestion got a response of “slightly paranoid” (hmmmm) but you’ve hit the nail on the head: Google “lining their own pockets”…

I wonder why there’s no comments section on this blog post? ;)

Darren Moloney

JJ March 15, 2012 at 6:59 am

one of my sites has reached 18.9% “not provided” in the past month and I’m sure it will keep climbing to reach a majority of organic search given google’s dominance on search

this is simply unacceptable, especially since google is going against their own stated policies in removing referrer data

what google is doing is creating a much poorer internet. had they instead not broken ssl to accomodate adwords but asked everyone else to join them at https-land I would be happy, that would be making the web a better place for privacy and security and referrer data would be passed through google SSL to sites using SSL

but this? this is pure, unadulterated evil… google has trampled its own motto, it is time for the internet to put it back in its place

sure, it is big but nothing is bigger than all of us

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